of Academic Research, vol. 2, no. 5, pp. 312-314. Premium Times. (2016). Nigerian military reveals Boko Haram’s new tactics to bomb Nigerians. Premium Times, January 30. Retrieved from: http://www.premiumtimesng.com/news/headlines/197681-nigerian-military-reveals-boko-harams-new-tactics-bombnigerians.html, accessed on June 1, 2016. Searcey, D. (2016). Boko Haram Turns Female Captives Into Terrorists. The New York Times, April 7. Retrieved from: http://www.nytimes.com/2016/04/08/world/africa/bokoharam-suicide-bombers.html, accessed on
Birgit Burböck, Sandra Schnepf and Stephan Pessl
References Allen, D. G. (2006). Do Organisational Socialisation Tactics Influence Newcomer Embeddedness and Turnover? Journal of Management (32 (2)), pp. 237-256. Alvesson, M., & Biling, Y. D. (1992). Gender and Organisation: Towards a Differentiated Understanding. Organisation Studies (13), pp. 73-102. Ashforth, B. E., & Saks, A. M. (1996). Socialisation Tactics: Longitudinal Effects on Newcomer Adjustment. Academy of Management Journal (39 (1)), pp. 149-178. Ashforth, B. E., Sluss, D. M
Julita Haber and Robyn Brouer
on selection decisions. Journal of Managerial Psychology, 21: 200-210, https://doi.org/10.1108/02683940610659551 Baczyńska, A. (2015). Analytical, practical and emotional intelligence and line manager competencies. Journal of Management and Business Administration. Central Europe, 23(4): 34-54, https://doi.org/10.7206/mba.ce.2084-3356.156 Barbuto, J.E. and Moss, J.A. (2006). Dispositional effects in intra-organizational influence tactics: A meta-analytic review. Journal of Leadership & Organizational Studies, 12(3): 30-52, https
George J. Avlonitis
There is no doubt that a recession is an extremely difficult period for most companies. Especially when a recession has universal dimensions, many companies find themselves unprepared to face great challenges. While marketing in good times has a long-term focus, a broad scope, it is benefits- and opportunities-driven and proactive, in bad times it has a short-term focus, limited and narrow scope, it is cost-and sales-driven and reactive.
Panic is not the right reaction. Such difficult times should be overcome through methodical and well planned actions. After all, research has shown that those companies that take a proactive stance and treat the recession as an opportunity are likely to come out of the crisis stronger than before.
Specific marketing activities have been proved to be beneficial to companies during a downturn. Below we analyze, ten marketing survival strategies and tactics.
Milan Sopóci and Lubomír Matta
The article deals with the settlement of the Ground Forces in history to the present day. It confronts this information with actual trends of development of some branches of the armed forces, weapons systems, techniques, and new requirements on tactics, combat and operational use. From the armed conflicts in the last years which took place in Irak, Afghanistan, Islam state, we can conclude that the crucial tasks in battles and conflicts require the involvement of forces from other branches (Air forces, Special forces). The paper focuses on the necessity and importance of providing more and more intelligence, education, preparation and global more knowledge for regular soldiers.
References  Vuchkov, V. (2006). Publishing House Sofia Feneia Evidences in the criminal proceedings, pp. 73-76.  Tsekov, Ts. Publishing: Science and Art (1971). Tactics of identification in the pre-trial proceedings, pp. 56-58  Bobev, K. (2006). Publishing House "St. Kliment Ohridski" Criminalistics, pp. 222-224.  Belenski, R. (2008). Ciela Publishing House Criminalistics.  Brus, B. & Horgan J. (2001). Ciela Publishing House Criminalistics.
Liliya Satalkina and Nestor Shpak
Background: Nowadays the emphasis on social components in the general mainstream of innovation activity is one of the strongest grounds for the successful functioning and development of enterprises. In several countries, social innovation activity is becoming a product of business in general, with associated expectations regarding profit.
Objectives: The goal of the article is to develop a toolkit for the evaluation of the influence of the macro-environment on the social innovation activity (SIA) of enterprises.
Method: The methodology includes elements of theoretical and empirical research with the implementation of methods such as a literature review, all types of analysis, and methods of aggregation and integration. Questionnaires were used as a means of data collection.
Results: The general methodological framework of diagnostics of the SIA macro-environment is distinguished. Based on a theoretical analysis of the SIA ecosystem and the experience of operating enterprises, the main factors of SIA macro-environment are determined. The general integrated index and its five-level interpretational model are proposed as a measure for the evaluation of the SIA macro-environment.
Conclusion: The results presented provide data necessary for the argumentation of SIA strategy and tactics, as well as investment policy in this sphere.
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Janina Stankiewicz and Hanna Bortnowska
, Katowice. 11. Kuo-Huie Chiang J., Hung-Yue S. (2015), Self-presentation and hiring recommendations in online communities: Lessons from LinkedIn, “Computers in Human Behavior”, Vol. 48, pp. 516-524. 12. Leary M. (1999), Wywieranie wrażenia na innych. O sztuce autoprezentacji, GWP, Gdańsk. 13. Lievens F., Peeters H. (2008), Interviewers’ sensitivity to impression management tactics in structured interviews, “European Journal of Psychological Assessment”, Vol. 24 (3), pp. 174-180. 14. Łodziński, S. (2003
Barbara Kożusznik, Małgorzata Chrupała-Pniak and Monika Sulimowska-Formowicz
influence regulation tactics of Polish women and men managers, “ Women in Management Review”, Vol. 21, No. 2. 35. Krzakiewicz K., Cyfert S. (2014), The Strategic Dimension of the Dynamic Capabilities of Enterprise, “Management”, Vol. 18, No. 2. 36. Lewin K. (1951), Field Theory in Social Science , Harper and Brothers, New York. 37. Likert R. (1961), New Patterns of Management . New York. 38. Linville P.W., Johnes E.E. (1980), Polarized appraisal of outgroup members , “Journal of Personality and Social Psychology”, Vol. 38. 39. Lorenzoni