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Bruno Završnik

Abstract

Negotiations are an integral part of our life, both personal as well as at business level. The negotiations are old just as much as the human race and covering all human activities. They are the most complex forms of relationships between people, which represent a number of interdisciplinary knowledge and skills. The secret of successful negotiations is usually good prepared of the negotiators. Negotiations do not begin when we meet with opposite negotiator, but much earlier. The purpose of this study was to find out the negotiations in practice, what the negotiators, the Slovenian managers how to prepare for negotiations, how to negotiate, what negotiating tactics used, what personal qualities emphasize in the negotiations and, and finally how to evaluate themselves as negotiators

Open access

Elzbieta Zysk and Alina Źrobek-Różańska

Abstract

The article aims to present selected transformations of landscape that follow changes in land use designated by suburban municipalities. Currently, under the pressure of suburbanization, suburban rural municipalities are gradually being transformed into urban-style residential units. Modern and dense residential constructions shape the local landscape by introducing irreversible changes. Directing this process seems to be an important aim for local authorities, which should responsibly apply planning tools and carry out policies which minimize negative changes to the landscape and promote spatial order. In this respect, the paper presents the relationship between the spatial strategy adopted by a municipality and the transformations in the landscape for two selected municipalities: Dywity and Barczewo.

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Elfrida Manoku and Mimoza Kalia

Abstract

After the late 1970s the marketing discipline has known a considerable expansion and application not only in private sector but also in public or non-profit sector. Currently the debate is focused on how to better integrate the marketing concept and marketing function into the activities of government organizations as means of increasing the effectiveness of the delivery of public policy and citizens satisfaction. Public marketing is a new concept for the Albanian reality and very slowly is entering into the management approach. The aim of this paper is to evaluate how much is known and accepted the concept of marketing in the Albanian public sector and if this level of acceptance or rejection is reflected in the use of marketing strategies and tactics as instruments of public management.

After a critical review of the literature about the last trends and research in this issue, qualitative methods are used through a case study in General Directorate of Taxation in Albania. In depth semi-structured interviews with several senior directors and officers were conducted to see the level of perceptions and practices thorough the major departments of this Institution. From the analysis of data gathered resulted that marketing is mostly equated with public relations function and was considered unnecessary and as a significant consumer of public funds. A number of recommendations are given on how to build an efficient marketing model for the General Directorate of Taxation in order to help increasing efficiency and quality of service to citizens.

Open access

Miroslav Karlíček, Zuzana Chytková and Jakub Fischer

Marketing Need Reform? Fresh Perspectives on the Future (pp. 15-25). New York: M. E. Sharpe, Inc. Steenkamp, J. B. (2005). Moving Out of the U.S. Silo: A Call to Arms for Conducting International Marketing Research. Journal of Marketing, 69 (October 2005), 6-8. Webster, F. E. (1992). The Changing Role of Marketing in the Corporation. Journal of Marketing, 56 (4), 1-17. Webster, F. E. (2005). Back to the Future: Integrating Marketing as Tactics, Strategy, and Organizational Culture. Journal of Marketing, 69 (October 2005), 4

Open access

Miroslav Karlíček and Peter Drábik

for Reform in Marketing. In Does Marketing Need Reform? Fresh Perspectives on the Future. (pp. 270-281). New York: M. E. Sharpe, Inc. Webster, F. E. (2005). Back to the Future: Integrating Marketing as Tactics, Strategy, and Organizational Culture. Journal of Marketing, 69 (October), 4-6. Webster, F. E. (2006). Marketing: A Perpetual Work in Progress. In Does Marketing Need Reform? Fresh Perspectives on the Future. (pp. 287-294). New York: M. E. Sharpe, Inc. Wind, Y. (2008). A Plan to Invent the Marketing We Need Today

Open access

Małgorzata Juchniewicz and Barbara Grzybowska

Technology. London: Longman. Sarkar, S., and Costa, A. I. A., 2008. Dynamic of open innovation in the food industry. Trends in Food Science&Technology, 19, 574-580. Science Commons, 2013. Principles for open science. Retrieved 25.04.2013, from http://sciencecommons.org/resources/readingroom/principles-for-open-science TACTICS, and European Commission, 2012. Fostering user-driven innovation through clusters. Better cluster policies and tools for implementation. TNS Pentor, 2011. Potencjał absorpcyjny sektora przetwórstwa rolno

Open access

Fabien Schang

Abstract

An analogy is made between two rather different domains, namely: logic, and football (or soccer). Starting from a comparative table between the two activities, an alternative explanation of logic is given in terms of players, ball, goal, and the like. Our main thesis is that, just as the task of logic is preserving truth from premises to the conclusion, footballers strive to keep the ball as far as possible until the opposite goal. Assuming this analogy may help think about logic in the same way as in dialogical logic, but it should also present truth-values in an alternative sense of speech-acts occurring in a dialogue. The relativity of truth-values is focused by this way, thereby leading to an additional way of logical pluralism.

Open access

Miruna Florina Lungu

Abstract

As we are part of a dynamic world oriented towards change and flexibility, the society becomes more eager to be connected and updated to the latest news. Within this context, the purpose of the current paper is to focus on the tactics the companies use in order to achieve strategic agility in the telecom industry. The study aims to seek and analyzes which are the reasons which support the telecom industry to remain innovative and competitive on the market Therefore in order to align to the exponential trend of the market for innovation, we should have an overview picture of internal capabilities of the organization like human resource, technological advances or innovation. Further on, the literature review strengthens the significance companies place on decisions which keep alive their sustainability. Many studies claim that in order to deliver top results, an organization must be aware and fully exploit its major drivers of success. The paper will bridge the literature review with a realcase analysis. We will use a survey based on a sample of companies operating with the telecom market which will be shared at different levels of the business from stakeholders to top management. The results are meant to lead to a set of findings which influence the companies in being agile on the market. The outcome might serve as a reference point for the ones interested to set up a company within this industry or who are conducting research on this subject.

Open access

Vlad Roşca

Abstract

According to pundits, Romanian football is at an unprecedented low in terms of sporting quality and fan followship altogether. A mix of mismanagement and public regulations have transformed football clubs into under-financed organizations, unable to groom their academic work, raise quality players and, subsequently, perform at highest level which ultimately led to a decrease in entertainment on the pitch and of the numbers in attendance. Adding to this is the loss of brand identity that has created a rupture between clubs and their fan-bases. The paper aims to look at customer relationship management principles that lower-league clubs can use to build better fan relationships, while also identifying, using the same CRM optic, what actually led to the decline in quality. Second tier football has been chosen as opposed to top-flight because it consists of several clubs with development potential within their municipalities, because some of their problems are more stringent than in the upper league and, last but not least, in many cases, total attendance per game is as low as 50-300 people. The research starts with a general presentation of customer relationship management. In order to prepare CRM’s adaptation to the business of professional sports, some focus will be set on the services industry. The article then presents how CRM can be applied to sports, and, in the end, it narrows down to the specific case of Romanian football by starting the investigation from some of the challenges currently faced by the sport. Particular attention is granted to the online environment, as the latter one is host to a wide range of not very expensive CRM strategies and tactics that clubs can use, cost being a factor to be taken into account for a sector with scarce monetary resources. Last but not least, the paper ends with a set of recommendations as well as future ideas for research.

Open access

Jan Kiehne, Ioana Ceausu, Ann-Katrin Arp and Timm Schüler

Business Review , 60 (4), 95–105. Kolks, U. (1990). Strategieimplementierung . Dt. Univ.-Verl. Wiesbaden. Laux, H. (1990). Risiko, Anreiz und Kontrolle . Heidelberger Lehrtexte . Laux, H. (2007). Entscheidungstheorie, 7., überarbeitete und erweiterte Auflage. Berlin Heidelberg . Lehner, J. (2004). Strategy Implementation Tactics as Response to Organizational, Strategic, and Environmental Imperatives, Management Revue , 15 , 460–480. Mankins, M.C., and Steele, R. (2005). Turning great strategy into great performance, Harvard Business