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Sławomir Gawroński and Roland Jakubowski

komunikowanie marketingowe, [w:] J. Olędzki, D. Tworzydło (red.), Public relations. Znaczenie społeczne i kierunki rozwoju,PWN, Warszawa 2006. TWORZYDŁO D., Public relations. Praktycznie, Newsline, Rzeszów 2017. WILCOX D., AULT P., AGEE W., Public Relations. Strategies and Tactics, New York 1998. WOJCIK K., Public relations, wiarygodny dialog z otoczeniem, Placet, Warszawa 2009. ZERFASS A., Was ist exzellente PR? Ergebnisse des weltweit größten Forschungsprogramms, “PR Forum”, Nr 3/1996.

Open access

Giovanni Bonaiuti

.1080/13614533.2010.512242 Manca, S., & Ranieri, M. (2014). I Social Media vanno all’università? Un’indagine sulle pratiche didattiche degli accademici italiani. ECPS - Educational, Cultural and Psychological Studies, (10), 305-339. doi:10.7358/ecps-2014-010-manc Marino, W. (2012). Fore-cite: tactics for evaluating citation management tools. Reference Services Review, 40(2), 295-310. http://doi.org/10.1108/00907321211228336 Menendez, M., De Angeli, A., & Menestrina, Z. (2012). Exploring the virtual space of academia. In From Research to Practice in the Design of