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Irina Erofeeva and Olga Ushnikova


The research aims at discovering the basic elements of energy potential in a media text. On the basis of the analysis of journalistic and advertising texts internal and external factors of the text energy circulation are singled out. The authors argue that a media text, representing a national worldview, contributes to the author’s and addressees’ energy augmentation as well as supports sustainable cultural meanings, fixed in the text.

Open access

Yaroslava Fedoriv

gap: Republican and Democratic views on climate change. In Environment: Science and policy for sustainable development . September/October 2008. © 2016 Taylor & Francis Group. Available at: . Fedoriv, Ya. (2004). Logos, pathos and ethos: a case study of pragmatic potential of persuasion. In Актуальні проблеми романо-германської філології в Україні та Болонський процес: матеріали Міжнародної наукової конференції (Чернівці, 24-26 листопада 2004 р.). Чернівці