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Monika Lipińska

Naukowe Wydziałowe Uniwersytetu Ekonomicznego w Katowicach, Katowice. KRYGIER J. (2014)Współczesne aspekty komunikacji marketingowej, [in:] Muzahim Al-Noorachi (ed.), Współczesne wyzwania marketingowe – wybrane zagadnienia, vol. 54., Studia i monografie, Łódź, Warszawa. LAROCHE M., HABIB M.R., RICHARD M.O., SANKARANARAYANAN R. (2012) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty, [in:] GuittonM. (ed.), Computers in Human Behavior, vol. 28., Elsevier B.V., Amsterdam

Open access

Zafiropoulou Maria and Papachristopoulos Konstantinos

Society at the European Frontline, London: Ashgate (pp. 9-28). IOSIFIDIS P. (2011). The Public Sphere, Social Networks and Public Service Media’ Information, Communication & Society . 14(5): 619-37. KANTZARA V. (2014), Solidarity in times of Crisis: Emergent Practices and Potential for Paradigmatic Change. Notes from Greece, Studi di Sociologia, 3, pp. 261-280. KOHN M. (2002). Panacea or Privilege? New Approaches to Democracy and Association, Political Theory , 30(2), pp. 289-298. LIVIAN Y.F. (1998). Organisation, Théories et pratiques, Paris

Open access

Justyna Masłyk

References: CHWIAŁKOWSKA A ., Employer branding w mediach społecznościowych jako sposób na zainteresowanie firmą Generacji Y, UMK w Toruniu,Nauka 5/2012. LISTER M.,DOVEY J., GIDDINGS S., GRANT I., KELLY K., Nowe media – wprowadzenie, Wydawnictwo UJ, 2009. KAMPIONI-ZAWADKA M., Wykorzystanie mediówspołecznościowych w rekrutacji pracowników i ich wpływ na budowanie wizerunku atrakcyjnego pracodawcy, UE Poznań, StudiaOeconomicaPosnaniensia 9/2014. KAZNOWSKI D., Social media – społeczny wymiar Internetu, PWN 2017. MCAFEE A., Firma 2

Open access

Ewa Kuźniar and Nataliia Filimoniuk


The primary aim of this article is to analyze the Twitter communication strategy and its efficiency. The authors took into consideration four Ministers of foreign affairs from Great Britain, Poland, Ukraine, and Russia (their private accounts have also been examined). However, considering that Ministers of Poland and Russia did not have their own Twitter accounts (Witold Waszczykowski and Siergiej Lawrow), authors decided to analyze private accounts of Great Britain’s and Ukrainian’s Ministers (Boris Johnson and Pavlo Klimkin). All examined profiles are accredited. Because of the popularity of Twitter and the appearance of the new type of diplomacy, which involves social networking sites, the authors attempted to make a qualitative and quantitative analysis of given accounts. The results present the effectivity index and also show that spontaneously published messages on social media have a significant impact on how state institutions convey content. What is more, the qualitative and quantitative analysis and the effectivity index allows to present the tools needed for e-diplomacy on Twitter.

Open access

Robert Witek

REFERENCES: PALERMO C. J. (2016). How isSocial Networking SitesEffectingTeen’sSocial and Emotional Development: A SystemicReview. St. Catherine University, [online: February 11, 2019], CORDEIRO M., SARMENTO R. P., BRAZDIL P., GAMA J., (2018) Evolving Networks and Social Network Analysis Methods and Techniques, [online February 12, 2019], LEE S.J., (2009) Journal of Computer-MediatedCommunication, Volume 14

Open access

Camelia Cmeciu and Ioana Coman

References BARZILAI-NAHON K . (2008), Toward a Theory of Network Gatekeeping: A Framework for Exploring Information Control, “Journal of the American Society for Information Science and Technology”, vol. 59, issue 9, 1493–1512. BENFORD R.D., AND SNOW D.A . (2000), Framing Processes and Social Movements: An Overview and Assessment, “Annual Review of Sociology”, vol. 26, 611-639. BRUMMETTE J., AND FUSSELL SISCO K . (2015), Using Twitter as a Means of Coping with Emotions and Uncontrollable Crises, “Public Relations Review”, vol. 41, issue 1, 89

Open access

Hagi Šein

References Besiki, S.; Jörgensen, C.; Wu, S. 2012. ‘Establishing the value of socially-created metadata to image indexing’. - Library & Information Science Research, 34, 99-109. Bron, M.; Nack, F.; van Gorp, J.; de Rijke, M. 2011. ‘Exploratory search in an audio-visual archive: Evaluating a professional search tool for nonprofessional users’. - Proceedings of the 1st European Workshop on Human-Computer Interaction and Information Retrieval (EuroHCIR 2011), Newcastle, UK, 4 July. Enser, P. 2008. ‘The evolution of

Open access

Indrek Ibrus, Külliki Tafel-Viia, Silja Lassur and Andres Viia

Values. Green Paper, COM (2013), 231. Gill, R. 2007. Technobohemians or the New Cybertariat? New Media Work in Amsterdam a Decade after the Web.Amsterdam: Institute of Network Cultures. Gordon, I. R; McCann, P. 2000. ‘Industrial clusters: complexes, agglomerations and/or social networks’. - Urban Studies, 37, 513-533. Granovetter, M. 1985. ‘Economic action and social structure: the problem of embeddedness’. - American Journal of Sociology, 91, 481-510. Harrison, B. 1992. ‘Industrial districts: old wine in

Open access

Elen Lotman

REFERENCES Andréasson, Per 2010. Emotional Empathy, Facial Reactions, and Facial Feedback. Acta Universitatis Upsaliensis. Digital Comprehensive Summaries of Uppsala Dissertations from the Faculty of Social Sciences 58. Uppsala: Uppsala Universitet. Berliner, Todd; Cohen, Dale J. 2011. ‘The Illusion of Continuity: Active Perception and the Classical Editing System’. – Journal of Film and Video 63, 1, 44–63. Bickart, Kevin C.; Dickerson, Bradford C.; Barrett, Lisa Feldman 2014. ‘The Amygdala as a Hub in Brain Networks That Support Social

Open access

Julia Roll and Sven-Ove Horst

, Mats 2003. ‘Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational Research’. - Academy of Management Review 28, 1, 13-33. Backhaus, Klaus; Erichson, Bernd; Weiber, Rolf 2015. Fortgeschrittene multivariate Analysemethoden. Eine anwendungsorientierte Einführung. Heidelberg: Springer Gabler. Balmer, John M. T. 2008. ‘Identity Based Views of the Corporation: Insights from Corporate Identity, Organisational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate