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Flavia - Andreea Herle

-338. [7] Boo, S., James, B. and Seyhmus, B. (2009). A model of costumer-based brand equity and its application to multiple destinations, Tourism Management, 30(2), pp. 219-231. [8] Briciu, V. (2013). Differences between place branding and destination branding for local brand strategy development, Bulletin of the Transilvania University of Brașov, Series VII: Social Sciences, 6(1), pp. 9-14. [9] Cai, L. (2002). Cooperative branding for rural destination, Annals of Tourism Research, 29(3), pp. 720-742. [10] Celeste E. and

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Zsuzsanna Járfás

.> [Accessed 1 June 2018]. [31] Granovetter, M. (1973).The Strength of Weak Ties, The American Journal of Sociology, 78(6), pp. 1360-1380. [32] Granovetter, M. et al. (2004). Structural Analysis in the Social Sciences, Cambridge University Press. [online] Available at: <> [Accessed 15 October 2018]. [33] Greenwood, R., Diaz, A.M., Li, S.X. and Lorente, J.C. (2010). The Multiplicity of Institutional Logics and the Heterogeneity of Organizational Responses, Organization Science, 21(2), pp. 521