Paulina Szmielińska-Pietraszek and Wioletta Szymańska
On today's labour markets, the basic characteristics of the quality of the labour force is knowledge, qualifications, skills and experience possessed by it. Today, employers are looking for employees with high interpersonal competences, manners, responsible, hard-working, independent, honest and having the ability to learn quickly. For this, as an asset, they add the higher education, preferably directional, creativity and experience. The taken research area is characterized by economic lag in comparison with Gdańsk agglomeration area, as well as with other regions. In the article the reference was made to the declared needs of employers towards future employees, based on interviews conducted in 101 entities of the city of Słupsk and Słupsk county. The main aim of the research was to determine the usefulness of geographic knowledge for the local labour market. And thus indicating the possibility of increasing the attractiveness of geographical graduates in the labour market. Among the needs of employers of Słupsk labour market in accordance with the overall national trend, there is a large deficit of soft competencies, but also, among others, the gap typically professional related to information technology and engineering skills have been diagnosed. There has been a large gap identified in the ability to apply the knowledge (academic) in practical activities, which is called by the employers 'the professional experience'. In contrast, the studies on the usefulness of (the attractiveness of the labour market) competencies that are possible to learn while studying geography, showed the particular importance, valuable for the modern labour market skills of searching, collecting and processing of information. Currently in Poland, even in conditions of high unemployment existing mismatch between qualification and professional structure of supply and demand for labour can be observed. In the labour market, the presence is noted at the same time, the deficit and surplus professions and employers tend to have difficulty in recruiting people with specific skills and vocational skills. Not innovative small entities (which predominate in the structure of entities, inter alia, in Słupsk local labour market) are not able to take over the education of strictly professional competences due to a lack of capital. The role of practical education courses for universities is visible here. They are accumulating equipment and supplies for practical training which may in a flexible way try to respond to changing economic conditions.