Search Results

1 - 7 of 7 items :

  • Mathematics x
Clear All
Social Responsibility and Loyalty in Public Relations Codes


Background: It is believed that social responsibility, the value that is strongly involved in the contemporary corporate behaviour, has also become the core value for public relations practitioners and their associations. However, there are ethical doubts concerning the question to whom a PR practitioner is actually responsible (or loyal) in the first place: to the client, the employer, the public, or society in general?

Objectives: This research aims to describe how social responsibility is articulated in the documents that can be considered as the crown of public relations ethics – the codes of ethics – and additionally, how the value of loyalty corresponds to the value of social responsibility.

Methods/Approach: The research is based on the content analyses of 13 codes of ethics that are delivered by 18 public relations associations at the international and the national level in the USA and the European Union.

Results: Although the phrase “social responsibility” is not mentioned in codes directly, the value of social responsibility is present in very diverse ways. When the value of loyalty came into the correlation with social responsibility, the research has shown that these values exist as a separate principle.

Conclusions: The public relations are a profession that tends to be socially responsible and tends to show that loyalty to clients and organizations is subordinated to public and social responsibility. Thus, the codes show that contemporary public relations, at least at the normative level, approach the two-way symmetric model and mostly promote “idealistic social role” of public relations.

Open access
Business Challenges and Design: Theory and Practice in the Furniture Industry in the Republic of Croatia


Background: A systematic and continuous product policy management is important for a company's competitiveness and the question is to what extent and in what way companies engaged in the furniture manufacturing sector actually apply them. Objectives: The objective of this paper is to explore to what extent the design profession is involved in the product policy and teams which define market properties of products in the furniture industry. Methods: In order to achieve the objectives of this paper, the Model for Exploring the Role of Design in Defining Market Properties and the Product Policy in the Furniture Industry has been devised. Two surveys have been conducted, measuring the level of involvement of the design profession in the product policy, as well as the involvement of designers in the work of teams which define market properties of products in the furniture industry. Results: The design profession is not systematically and continuously involved in the function of the product policy as the key component in programming a company's development and growth in the furniture industry. Conclusions: Companies engaged in furniture manufacturing should consider the possibility of involving design managers in coordination and management of product development, as well as in communication coordination on the manufacturer - designer level.

Open access
The reform of 2007 on regulation of the market of legal services in England and Wales as an institutional experiment

(2004). Competition in Professions. . Robinson J., Acemoglu D. & Johnson S. (2004). Institutions as the Fundamental Cause of Long-Run Growth . NBER working paper series no. w10481. Cambridge, Massachusetts: National Bureau of Economic Research. Roper S., Love J., Rieger P. & Bourke J. (2015). Innovation in legal services . . Semple, N. (2015

Open access
The impact of formal and non – formal education on youth employability in Bosnia and Herzegovina

, Vol. 35, No. 4, pp. 553-575. 7. Dolado, P., Jansen, J., Aimeno, J. F. (2008). On the job search in a matching model with heterogeneous jobs and workers. Economic Journal , Vol. 119, No. 534, pp. 200-228. 8. Fink-Hafner, D., Dezelan, T. (2011). The political scientist: a profession in decline? Available at [26 July 2018]. 9. Garcia-Espejo, I., Ibanez, M. (2006). Educational

Open access
A disequilibrium mechanism: When managerial decisions cause macroeconomic instability

financial crisis and the systemic failure of the economics profession. Critical Review , 21 (2-3), 249-267. Crawford, A., Ezzel J., and Miles, J. (1995). Bank CEO pay-performance relations and the effects of deregulation. Journal of Business , 68 (2), 231-256. Damodaran, A. (2013). Equity risk premiums (ERP): Determinants, estimation and implications—The 2012 edition. In O. Roggi, E. Altman (Eds.), Managing and measuring risk: Emerging global standards and regulations after the financial crisis (pp. 343-455). World Scientific Series in Finance, vol. 5

Open access
Satellite Account Of Household Production. Methodological Remarks And Results For Poland

-572. Gronau R., 1980, Home production – a forgotten industry , Review of Economics and Statistics, no. 62, pp. 408-416. GUS, 2009, Klasyfikacja spożycia indywidualnego według celu do badania budżetów gospodarstw domowych (COICOP/HBS). Zeszyt 2. Instrukcji organizacyjno-metodologicznej do badania budżetów gospodarstw domowych na lata 2009-2012 , ZWS, Warszawa. GUS, 2014, Struktura wynagrodzeń według zawodów w październiku 2012 r ., ( Survey of Wages According to Professions 2012 ), ZWS, Warszawa. Hamunen E., Varjonen J., Soinne K., 2012, Satellite

Open access