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Berislav Andrlic, Hrvoje Budic and Vjekoslav Pismis

Abstract

Measuring customer satisfaction is a very important aspect of marketing strategy. For the organizational's survival in the long run it is indisputable to have the ability to retain the customers. Retaining customers is more profitable than attracting new ones because it is easier to sell a product or service to a someone who has already used it, rather than someone to whom is product or service completely unknown. In order to measure customer satisfaction primary datas were collected using a test method on a sample of students, by a questionnaire in a physical form, analyzing the basic elements of educational process. Also, by researching relevant national and international professional and scientific literature the test method was described, and all of its models. Finally, in the conclusion, the basic thoughts about the paper are revealed through the presentation of practical advantages and disadvantages of marketing concept of satisfaction, and reviewing recent trends in communication with students.

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Shahzad Khan, Syed Majid Hussain and Fahad Yaqoob

-Brand. Churcill, G. & Suprenat, C. (1982). An investigation into the determinants of customer satisfaction, Journal of Marketing Research. Gronroos. (1984). A service quality model and its marketing implications. Journal of the Academy of Marketing Science, 24 (Winter), 36-44. Han, K. R. H. (2009). Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price. Huang, W.-P. P. a. H.-H. (4 June 2011). Effects of

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Jacek Cypryjański and Aleksandra Grzesiuk

-416. Chen, Y-F. (2011). Auction Fever: Exploring Informational Social Influences on Bidder Choices. Cyberpsychology, Behavior and Social Networking, 13 (4): 423-428. Dawar, N. & Parker, P. (1994). Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality. Journal of Marketing, 58 (2): 81-95. Donath, J. (2007). Signals in Social Supernets. Journal of Computer-Mediated Communication, 13, (1): 231-251. Erdem, T. & Swait, J. (1998). Brand Equity as a

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Tatiana Miraldes, Susana Garrido Azevedo, Fernando Bigares Charrua-Santos, Luís António F. Mendes and João Carlos Oliveira Matias

., 2009. Marketing Communications: Interactivity. Communities and Content (5th ed.). Harlow: Prentice Hall. Fisher, M., 1997. What is the right supply chain for your product? Harvard Business Review, 75 (2), 105-116. Floerkemeier, C., and Sarma, S., 2009. RFID – a machine simulation of physical and logical layer for passive RFID. IEEE – Daily transactions on automation science and engineering, 6 (1), 33-43. Fornell, C., 1992. A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56 (1), 6-21. Fornell, C

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Bogdan Pietrulewicz

. Business Ethics Quarterly , 20 ( 4 ), 583–616. Brown, M.E., Treviño, L.K. (2006). Ethical leadership: A review and future directions. The Leadership Quarterly , 17 , 595–616. Brown, M.E., Treviño, L.K., Harrison, D. (2005). Ethical leadership: A social learning perspective for construct development and testing. Organizational Behavior and Human Decision Processes , 97 , 117–134. Burger, J.M. (2009). Replicating Milgram: Would people still obey today? American Psychologist , 64 , 1–11. Burke, R. (2006). Why leaders fail: Exploring the dark

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Jaromír Šimonek

Open access

Maja Strugar Jelača, Radmila Bjekić and Bojan Leković

. (2005) Examining the relationship of leadership and physical distance with business unit performance. The Leadership Quarterly, 16, 273−285. Jaworski, B. & Kohli, A. (1993) Market orientation: Antecedents and Consequences. Journal of Marketing, 57, 53-70. Jung, D.I., Chow, C. & Wu, A. (2003) The role of transformational leadership in enhancing organizational innovation: Hypotheses and some preliminary findings. The Leadership Quarterly, 14, 525-544. Judge, T. A. & Piccolo, R. F. (2004). Transformational and transactional

Open access

Lucian Pasca

://stevereads.com/papers_to_read/the_behavior_of_stock_market_prices.pdf Fama, E.F., 1970, Efficient Capital Markets: A Review of Theory and Empirical Work , Journal of Finance, Vol. 25, pg. 383, available at http://efinance.org.cn/cn/fm/Efficient%20Capital%20Markets%20A%20Review%20of%20Theory%20and%20Empirical%20Work.pdf Ghirardi, G.C., Rimini, A., Weber, T., 1986, Unified dynamics for microscopic and macroscopic systems , Physical Review D, Vol. 34, Issue. 2, available at http://journals.aps.org/prd/abstract/10.1103/PhysRevD.34.470 Goncalves, C.P., Goncalves, C., 2007, An Evolutionary Quantum Game Model of Financial

Open access

Janis Birkeland

Abstract

In built environment design, codes set minimum health and safety requirements, policies set aspirational targets, and incentives such as green building rating schemes set design standards. These approaches have failed to provide universal well-being and environmental justice (i.e. intra-generational equity), or increases in the natural life-support system that exceed depletion rates (i.e. inter- generational equity). Governments that do not ensure all citizens can obtain basic needs, life quality and resource security fail to meet their basic responsibilities. Two recent documents, one representing sustainable urban policy and principles, the other representing urban biodiversity standards, are examined against the Positive Development Test (whether the development increases the public estate, ecological base and future public options). The discussion suggests that contemporary policies and incentive schemes, as presently conceived, cannot provide the basic physical preconditions for sustainability, let alone address socio-economic inequities. An alternative design-based approach is presented to address the issues the paper identified.

Open access

Jekaterina Kuzmina

). Factors impacting Press Ganey patient satisfaction scores in orthopaedic surgery spine clinic. The Spine Journal, 16(11), 1285-1289. http://dx.doi.org/10.1016/j.spinee.2016.04.007 Giordano, L. A., Elliott, M. N., Goldstein, E., Lehrman, W. G., & Spencer, P. A. (2009). Development, implementation, and public reporting of the HCAHPS survey. Medical Care Research and Review, 67, 27-34. https://doi.org/10.1177/1077558709341065 Hush, J. M., Cameron, K., & Mackey, M. (2011). Patient satisfaction with musculoskeletal physical therapy care: a