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Jaromír Šimonek

Open access

Berislav Andrlic, Hrvoje Budic and Vjekoslav Pismis

Abstract

Measuring customer satisfaction is a very important aspect of marketing strategy. For the organizational's survival in the long run it is indisputable to have the ability to retain the customers. Retaining customers is more profitable than attracting new ones because it is easier to sell a product or service to a someone who has already used it, rather than someone to whom is product or service completely unknown. In order to measure customer satisfaction primary datas were collected using a test method on a sample of students, by a questionnaire in a physical form, analyzing the basic elements of educational process. Also, by researching relevant national and international professional and scientific literature the test method was described, and all of its models. Finally, in the conclusion, the basic thoughts about the paper are revealed through the presentation of practical advantages and disadvantages of marketing concept of satisfaction, and reviewing recent trends in communication with students.

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Shahzad Khan, Syed Majid Hussain and Fahad Yaqoob

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Kunofiwa Tsaurai and Adam Ndou

relationship between trade openness and economic growth: some new insights on the openness measurement issue , ‘The World Economy’, 41, pp. 59–76. Im, K.S., Pesaran, M.H. and Shin, Y. (2003), Testing unit roots in heterogeneous panels, ‘ Journal of Econometrics’, 115 (1), pp. 53–74. International Monetary Fund. 2015, World Economic Outlook: Adjusting to Lower Commodity Prices, Washington (October). Jagadeesh, D. (2015), The impact of savings in economic growth: an empirical study based on Botswana , ‘International Journal of Research in Business Studies

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Jacek Cypryjański and Aleksandra Grzesiuk

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Tatiana Miraldes, Susana Garrido Azevedo, Fernando Bigares Charrua-Santos, Luís António F. Mendes and João Carlos Oliveira Matias

., 2009. Marketing Communications: Interactivity. Communities and Content (5th ed.). Harlow: Prentice Hall. Fisher, M., 1997. What is the right supply chain for your product? Harvard Business Review, 75 (2), 105-116. Floerkemeier, C., and Sarma, S., 2009. RFID – a machine simulation of physical and logical layer for passive RFID. IEEE – Daily transactions on automation science and engineering, 6 (1), 33-43. Fornell, C., 1992. A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56 (1), 6-21. Fornell, C

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Jiří Balcar

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Bogdan Pietrulewicz

. Business Ethics Quarterly , 20 ( 4 ), 583–616. Brown, M.E., Treviño, L.K. (2006). Ethical leadership: A review and future directions. The Leadership Quarterly , 17 , 595–616. Brown, M.E., Treviño, L.K., Harrison, D. (2005). Ethical leadership: A social learning perspective for construct development and testing. Organizational Behavior and Human Decision Processes , 97 , 117–134. Burger, J.M. (2009). Replicating Milgram: Would people still obey today? American Psychologist , 64 , 1–11. Burke, R. (2006). Why leaders fail: Exploring the dark

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Simona Šarotar Žižek, Matjaž Mulej and Borut Milfelner

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Hacer Simay Karaalp-Orhan

Visions, Improving Life Busan. Korea - 27-30 October 2009 Retrived 01.03.2018 from http://www.oecd.org/site/progresskorea/44109779.pdf . Dickey, D. A. & Fuller W.A. (1979). Distribution of the estimators for autoregressive time series with a unit root, Journal of the American Statistical Association. 74(366), 427–431. DOI: 10.2307/2286348. Engle, R.F. & Granger, C.W.J. (1987). Co-integration and error correction: representation, estimation and testing. Econometrica. 55(2), 251–276. DOI: http://dx.doi.org/10.2307/1913236 . Chuang, Y. (2000). Human