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The Perceptions of Future Language Teachers towards the Areas of Change at the Level of Initial Training Programmes

(JELTAL), 3(1), 54-62. Jašková, J. (2016). Subjective perceptions of ESP (English for Specific Purposes) university teachers’ professional beginnings: Quantitative research into pedagogical content knowledge. Journal of Language and Cultural Education, 2016, 4(1), 121-140. Konig, J., Ligtvoeta, R., Klemenza, S., & Rothland, M. (2017). Effects of opportunities to learn in teacher preparation on future teachers’ general pedagogical knowledge: Analyzing program characteristics and outcomes. Studies in Educational Evaluation, 53, 122

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Subjective perceptions of ESP (English for Specific Purposes) university teachers’ professional beginnings: Quantitative research into pedagogical content knowledge

utváření [Objectives and contents of school education and methodology of their formation]. Brno: Paido. JANÍKOVÁ, V. (2011). Výuka cizích jazyků zaměřená na žáka [Foreign language teaching focused on student]. In Janíková, V. a kol. (Ed.), Výuka cizích jazyků [Foreign language teaching] (p. 50-77). Praha: Grada. JAŠKOVÁ, J. (2015, in print). Subjektivní percepce profesních počátků vysokoškolských učitelů odborné angličtiny: Kvalitativní výzkum didaktických znalostí obsahu [Subjective perceptions of English for Specific Purposes university

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Visual advertisements: a tool for English language teaching?

References ABDULAZIZ, A. A. & ABDULLAH, A. S. (2012). Investigate the customer’s understanding of the billboard advertisements. IRACST- International Journal of Commerce, Business and Management (IJCBM), 1 (3), 63-66. Available at http://www.iracst.org/ijcbm/papers/vol1no32012/2vol1no3.pdf BALKAFL, E. E., AKBULUT, N. T. & KARTOPU, E. (2005). An evaluative study of billboard advertisement’s attention-perception and design criteria. 3rd International Symposium of Interactive Media Design. 1-5. Available at http

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