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Xinyue Yang and Qinjian Yuan

trust in sellers. Wu and Hsing (2006) found that consumers’ perceived interaction shapes their attitudes and purchase behavior. Levy et al. (2011) proved that the interaction with consumers promoted by enterprise could help to increase the satisfaction and enjoyment of consumers, thereby improving its relationship marketing performance. Koufaris et al. (2001) believe that the degree of online interaction positively affects the consumers’ shopping pleasure and concentration of attention. This enjoyable experience helps to maintain a good relationship with

Open access

Miguel Baptista Nunes

regional and national policies aiming at promoting big data are to succeed. Such questions would bring clarity to a discussion, where there has been much confusion, misunderstanding, and opportunistic use of the term “big data” as a buzz word rather than a scientific one. Lazer et al. (2014) proposed in a very highly cited Science article in 2014 that there is a “big data hubris.” This refers to the implicit assumption that big data is a substitute for, rather than a supplement to, traditional data collection and analysis. They stress that foundational issues of

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Tim C. E. Engels and Raf Guns

of the STEM journal landscape than with the publishing landscape of the SSH ( Bonaccorsi, 2018 ). The perceived unintended consequences of the PRFS have been stressed in particular in relation to violations of research integrity: if too much pressure is put on researchers, they might lose their integrity. Although this is a general and international concern, some have pinpointed blame in particular on the Flemish PRFS ( Cornelis, 2013 ). To the best of our knowledge, no evidence for this assertion has been produced, and cases of infringement of research integrity