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Oluwande O. Adewoyin, Samuel O. Oluwadare and Comfort O. Daramola

.P., Peck, E., 2000, Affect and persuasion: Emotional responses to public service announcements. Communication Research 27, 461-495. Dillard, J.P., Shen, L., 2005, On the nature of reactance and its role in persuasive health communication. Communication Monographs 72, 144-168. Edwards, S.M., Li, H., Lee, J.-H., 2002, Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising 31, 83-95. Ehrenbrink, P., Hillmann, S., Weiss, B., Möller, S., 2016. Psychological reactance in