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Cornelia Zeineddine

? Retrieved from http://www.superbrands.com/turkeysb/trcopy/files/Anholt_3939.pdf . Balakrishnan, M. S. (2008). Dubai-A star in the East, A case study in Strategic Destination Branding, Journal of Place Management and Development, 1(1) , 62-91. Balakrishnan, M. S. (2009). Strategic branding of destinations: a framework, European Journal of Marketing, 43(5/6) , 611-629. Beauregard, R. (2003). City of Superlatives, City and Community, 2(3) , 183-199. Haider, D. (2008). The Age of Branding. Borderless Culture . Retrieved from http