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Nina Klebanskaja and Olena Andriukhanova

Engagement in Inspiring Teaching and Learning // Innovations in Education and Teaching International. Vol. 44, No. 4, pp. 349–362. doi: 10.1080/14703290701602748 7. Calder, B. J., Malthouse, E. C., Schaedel, U. (2009). An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness // Journal of Interactive Marketing. Vol. 23, No. 4, pp. 321–331. doi: 10.1016/j.intmar.2009.07.002 8. Chee, C., Harris, R. (1998). Global Marketing Strategy. – London: Financial Times Professional publishing. 9. Cooper, D. R., Schindler, P. S