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Customer Engagement through Using Anime Stylized Advertisement

Engagement in Inspiring Teaching and Learning // Innovations in Education and Teaching International. Vol. 44, No. 4, pp. 349–362. doi: 10.1080/14703290701602748 7. Calder, B. J., Malthouse, E. C., Schaedel, U. (2009). An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness // Journal of Interactive Marketing. Vol. 23, No. 4, pp. 321–331. doi: 10.1016/j.intmar.2009.07.002 8. Chee, C., Harris, R. (1998). Global Marketing Strategy. – London: Financial Times Professional publishing. 9. Cooper, D. R., Schindler, P. S

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Students’ Behavioral Intentions Regarding the Future Use of Quantitative Research Methods

impact of quantitative method teaching on statistical anxiety and confidence. Active Learning in Higher Education, 16 (1), 51-66. https://doi.org/10.1177/1469787414558983 Davis, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems: theory and results. Doctoral dissertation, Sloan School of Management. MIT. Davis, F. D. (1989). Perceived usefulness, Perceived ease of use and user acceptance of information technology. MIS Quarterly, 13 (3), 319–340. https://doi.org/10.2307/249008 Davis, F. (1993). User

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