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The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

Abstract

With a growing increase of mobile phone and Internet users through cellular phones, competition among provider companies of mobile broadband services is becoming very tight to win competition among the competitors. This article aims at analyzing the role of customer motivation in mediating the effect of marketing communication on customer decision in using Kartu As of Telkomsel broadband services in Kendari city of Indonesia. The variables used in this study are marketing communication as an independent variable, customer motivation as an intervening variable and customer decision as dependent variable. The data were collected from 100 respondents of Telkomsel mobile broadband customer using Kartu As. Descriptive statistics and structural equation modeling (SEM) analytical tools were used to analyze the items representing each variable. This empirical study shows marketing communication affects customer motivation which in turn it affects customer decision to purchase Kartu As of Telkomsel Services. The results indicated that customer motivation plays an important role in mediating influence of marketing communication on purchase decision in buying prepaid services of Kartu As.

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Teacher as an Amateur Speech Therapist – Current Knowledge in the Field of Speech Therapy Prevention in Kindergartens

Abstract

Introduction: In our paper, we focus mainly on defining the term of speech therapy prevention, on the anchoring of speech therapy prevention in the legislation and education, the teacher as an actor and direct mediator of the primary speech therapy prevention, and his competence. The research part describes the data obtained by in-depth interviews with teachers in nursery schools in the Zlín region. Methods: The empirical part of the study was conducted through a qualitative research. We have obtained research data via interviews with teachers from nursery schools in the Zlín Region. The data, after transcribing them into written form, were subsequently analysed and interpreted. Results: Based on the results of the research, we can identify one of the most significant categories in the survey of the method of implementation of speech therapy prevention in selected nursery schools in the South Moravian Region. It’s called “Teacher as an amateur speech therapist”. Within this category, we can also distinguish between three types of teachers: teacher - speech therapist, speech therapy assistant as a substitute of speech therapist, teacher - preventionist, and speech therapist. Discussion: What is the cause of this situation? Poor education? Legislation? Pedagogical practice? Limitations: The research was realized only in the South Moravian Region (CZ) and cannot be applied to the entire population. Conclusions: It is evident from the results of the research that some respondents have insufficient knowledge about the competences of individual actors in the speech therapy prevention process as well as about the realization of speech therapy prevention in kindergartens.

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Communication and Learning in the New Media Space

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Philosophical, Aesthetic, Psychological and Pedagogical Aspects

References Bohár, A. (2001). Philosophical approaches – perspective needs of culture mediation. Budapest: Magyar Műhely Kiadó. Forczek, E., Kunszenti, Á., & Kovács, F. (1995). A virtuális valóság oktatói szemmel. Magyar Felsőoktatás , 9-10. Gerő, Zs. (2015). Érzelem, fantázia, gondolkodás óvodáskorban. Budapest: Flaccus. Hankiss, E. (2006). Fears and symbols . Budapest: Osiris. Huizinga, J. (1949). Homo Ludens: A Study of the Play - Element in Culture . London, Boston, Henley: Routledge and Kegan Paul Ltd. Móka, J. (1993

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Re-engaging disenfranchised Australian youth with education through explorations of self-identity, experiences and expression in Art

Ethnography to Understand Young People’s Use of Popular Visual Material Culture. Young [online], 21(3), pp. 253-271. Available from DOI: 10.1177/1103308813488793 (accessed: January 16, 2019). Guba, E. (1981). Criteria for assessing the trustworthiness of naturalistic inquiries. Educa­tional Resources Information Center Annual Review Paper, 29, 75-91. Hod Orkibi, H. & Bar-nir, A. (2015). Linking collective self-esteem to well-being indi­cators of arts therapies students and practitioners: Meaning and engagement as mediators. The Arts in

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Prosocial Behavior Education in Children

Early Childhood Development. Retrieved from: http://www.child-encyclopedia.com/prosocial-behaviour/according-experts/prosocial-behaviour-and-schooling Wu, H. T., Tseng, S. F., Wu, P. L. et al. (2016). The relationship between parent-child Interactions and prosocial behavior among fifth- and sixth-grade students: Gratitude as a mediating variable. Universal Journal of Educational Research, 4(10), 2361-2373. Záškodná, H., & Mlčák, Z. (2009). Osobnostní aspekty prosociálního chování a empatie. Praha: Triton.

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The Role of Resilience in Coping with Negative Parental Behaviour

. (2005). Environmentally Mediated Risks for Psychopathology: Research Strategies and Findings. Journal of the American Academy of Child & Adolescent Psychiatry, 44 (1), 3-18. Steinberg, L. et al. (2004). The Study of Developmental Psychopathology in Adolescents. In D. Cicchetti (Ed)., Handbook of Developmental Psychopathology . New York: John Wiley & Sons, 2004. Retrieved from https://www.nyas.org/ebriefreps/ebrief/000219/archives/DevelopmentalHandbook.pdf Tamášová, V., & Barnová, S. (2011). School climate as the determinant of the relationship between

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Possibilities of Psychological Intervention on Social Networks

Hypertext & Social Media (pp. 75-84). Retrieved from https://orca.cf.ac.uk/76188/1/p75-burnap.pdf Evans, E., Hawton, K., & Rodham, K. (2005). In what ways are adolescents who engage in self-harm or experience thoughts of self-harm different in terms of help-seeking, communication and coping strategies? Journal of Adolescence, 28 (4), 573-587. Fayard, A-L., & DeSanctis, G. (2005). Evolution of an online forum for knowledge management professionals: A language game analysis. Journal of Computer-Mediated Communication, 10 (4). Frost, M., & Casey, L

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Neuroscience and Didactic Principles and Implications of Brain-Based Teaching and Learning

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Parentification and Grandparents’ Support from the Perspective of Grandchildren from Families of Various Structures

, 16(3), 539-554. doi: 10.1111/j.1467-9507.2007.00395.x Buhs, E. S., & Ladd, G. W. (2001). Peer Rejection as an Antecedent of Young Children’s School Adjustment. An Examination of Mediating Processes. Development Psychology , 24, 815-823. Cavanaugh, J. (1997). Starzenie się. In P. E. Bryant & A. M. Colma (Eds.), Psychologia rozwojowa (pp. 109-132). Poznań: Publishing House Zysk i S-ka. Cudak, H., Kowolik, P., & Pindera, M. (1999). Subiektywne i obiektywne ubóstwo materialne w rodzinie polskiej. Auxilium Sociale – Wsparcie Społeczne , 3-4, 165

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