Search Results

1 - 7 of 7 items :

  • Key Competences in Scholarly Research x
Clear All
Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

technology and trust perspectives. European Journal of Information System , 12, 41–48. 21. Henderson, R., & Divett, M. J. (2003). Perceived usefulness, ease of use and electronic supermarket use. International Journal of Human-Computer Studies , 59, 383–395. 22. Ho, L. A., Kuo, T. H., and Lin, B. (2012). “The mediating effect of website quality on internet searching behavior”, Computers in Human Behavior , Vol. 28 No. 3, pp. 840–848. 23. Iprice insights. (2017). State of eCommerce in Southeast Asia 2017 . Retrieved June 02, 2018, from https

Open access
Internet Website as a Tool of Communication in Scientific Institutions

, L.N., White, C. (2000). Public Relations Practitioners’ Perception of the World Wide Web as a Communication Tool. Public Relations Review, 26(1), 31-51. 5. Hjarvard, S. (2013). The Mediatization of Culture and Society. London - New York: Routledge Taylor & Francis Group. 6. Instytut Zachodni (2012). Badanie potrzeb wielkopolskich przedsiębiorców w zakresie współpracy ze sferą B+R. Poznań: Instytut Zachodni. 7. Kang, S., Norton, H.E. (2006). Colleges and universities’ use of the World Wide Web: A public relations tool

Open access
Marketing Communication of Airports as a Factor Determining the Choice of Airport by Polish and Foreign Passengers

. 8. Gardiner, J. (2006). An international study of the airport choice factors for non-integrated cargo airlines. Doctoral Dissertation, Loughborough University (https://dspace.lboro.ac.uk/dspace-jspui/handle/2134/7821, accessed 10.07.2016 r. 9. Hoffman, D.L., Novak, T.P. (1995). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Research Program on Marketing in Computer-Mediated Environments. Working Paper, no. 1, January 1. 10. Jankiewicz, J., (2013). Otoczenie społeczno-gospodarcze portu lotniczego, a

Open access
Selected aspects of the innovation policy of enterprises operating in the member states of the European Union

References 1. Andreeva, T. i Kianto A. (2011). Knowledge processes, knowledge - intensity and innovation: a moderated mediation analysis. Journal of Knowledge Management, 15 (6). 2. Baruk, J. (1997). Nauka i technika w rozwoju gospodarczym. Lublin: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej w Lublinie. 3. Baruk, J. (2014). Wspomaganie działalności innowacyjnej wiedzą. W: A. Stabryła i T. Małkus (red.), Strategie zarządzania organizacjami w społeczeństwie informacyjnym. Kraków: Mfiles.pl. 4

Open access
Innovation Activity Management in Scientific and Research and Development Organizations

References 1. Andreeva, T., Kianto, A., (2011). Knowledge processes, knowledge-intensity and innovation: a moderated mediation analysis. Journal of Knowledge Management , No. 6. 2. Baruk, J. ( 2009). Zarządzanie wiedzą i innowacjami. Toruń: Wydawnictwo Adam Marszałek w Toruniu. 3. Baruk, J. (2015). Procesowe aspekty integracji funkcji marketingowej, innowacyjnej i produkcyjnej w przedsiębiorstwie przemysłowym. In: M. Gębarowski, A. Gierczak, B. Zatwarnicka- Madura (red.). Wielowymiarowość współczesnego

Open access
Fourth industrial revolution and managers' cognitive competences

. Setiawan, Marketing 3.0., Wydawnictwo MT Biznes, Warszawa, 2016. 17 Kotler and his colleagues recently proposed the concept of marketing 4.0; see: P. Kotler, H. Kartajaya, I. Setiawan, Marketing 4.0., Wydawnictwo MT Biznes, Warszawa, 2017. However, our proposal goes in a slightly different direction. It is not just about adding new dimensions to the concept of marketing, but finding a new role for marketing. According to the concept of innovation marketing, this will be a kind of mediation between the sector of science and the sphere of business

Open access
The impact of leadership styles on innovation management

transformational, transactional, and laissez faire leadership characteristics on subordinate influencing behavior. Basic & Applied Social Psychology , 11, 191–203. 21. Denti, L., & Hemlin, S. (2012) Leadership and innovation in organizations: A systematic review of factors that mediate or moderate the relationship. International Journal of Innovation Management , 16, 1–20. 22. Deschamps, J. (2005) Different leadership skills for different innovation strategies. Strategy & Leadership , 33, 31–38. 23. Dirks, K.T. & Ferrin, D.L. (2002) Trust in Leadership: Meta

Open access