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The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research

Bibliography 1. Coombs, W. T. (1995). Choosing the Right Words — The Development of Guidelines for the Selection of the „Appropriate” Crisis-Response Strategies. Management Communication Quarterly , vol. 8, no. 4. 2. Davis, A. (2008). Wszystko co powinieneś wiedzieć o PR — odpowiedź na 500 najważniejszych pytań . Poznań: Dom Wydawniczy REBIS. 3. Hajduk, G. (2017). Specyfika kryzysów wizerunkowych w mediach społecznościowych. Studia Medioznawcze , 3 (70). 4. Kaczmarek-Śliwińska, M. (2015). Public relations w zarządzaniu sytuacjami

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Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

teams . Wiesbaden, Niemcy: Springer. 26. Ghosh, B. C., & Ling, M. T. (1994). Total Quality Management in services: The case of Singapore’s advertising industry. The TQM Magazine , 6 (4), 34. 27. Hopkinson, M. (2017). The project risk maturity model: Measuring and improving risk management capability . Aldershot, UK: Gower Publishing. 28. Kennett, R. S. & Baker, E. (2010). Process improvement and CMMi for systems and software . Boca Raton, FL: CRC Press. 29. Kwak, Y. H. & Ibbs, W. (2002). Project Management Process Maturity (PM) 2 Model

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The Possibility of Overcoming Barriers in International Cooperation in the Area of R&D from the Point of View of a Research Unit, Based on the Example of the Institute of Aviation

the Watch Market. Journal of Product Innovation Management , 21, 401–415. 20. Gestland, R. R. (2012). Cross-cultural Business Behavior: A Guide for Global Management. Copenhagen: Copenhagen Business School Press. 21. Henderson, R., Cockburn, I. (1994). Measuring competence? Exploring firm effects in pharmaceutical research. Strategic Management Journal , 15 (Special Issue), 63–84. 22. Hindmoor, A. (1998). The importance of being trusted: Transaction costs and policy network theory. Public Administration , 78, 25–43. 23. Hong, P., Park, Y

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Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland

. (2004). Measuring performance at trade shows: Scale development and validation. Journal of Business Research , 57 (1), 1–13. 14. Leszczyński, G., & Zieliński, M. (2011). Trade fairs as source of knowledge — the role of trade fairs organizer . 27th IMP Conference, Glasgow, Scotlant. 15. Lin, Y. (2016). An examination of determinants of trade show exhibitors’ behavioral intention. A stakeholder perspective. International Journal of Contemporary Hospitality Management , 28 (12), 2630–2653. 16. Palumbo, F., & Herbig, P. A. (2002). Trade Shows and

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E-Marketing Campaign for a University. Case Study

. Procedia Economics and Finance , Vol. 39, p. 206–211. 8. Keller, K. L. (2013). Strategic brand management. Building, measuring and managing brand equity . 4th ed., New York: Pearson Education Limited. 9. Kępiński, Ł., Kordowski, M., Sałkowski, D., Sztubecki, K. (2015). Marketing internetowy. Nowe możliwości, nowi klienci, nowe rynki. Warszawa: Wydawnictwo Poltext. 10. Kotler, P., Kartajaya, H., Setiawan, I. (2017). Marketing 4.0. Era cyfrowa . Warszawa: MT Biznes. 11. Kowalczyk, D. (2018). Dlaczego doświadczenie użytkownika jest kluczem do

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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

_attachments/Better_Than_Cash_Alliance_China_Report_April_2017_(1).pdf?1492605583 4. Chen, Y.H. and Barns, S. (2007) ‘Initial trust and online behaviour’, Industrial Management and Data Systems , Vol. 107, No. 1, pp.21–36. 5. Chen, L.Y. (2013). The Quality of Mobile Shopping System and Its Impact on Purchase Intention and Performance . 6. Chen, M.Y., & Ching, I.T. (2013). A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment. Electronic Commerce Research , 13 (1), 1–23. 7. Dachyar, M., Banjarnahor, L. (2017). Factors influencing purchase

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The impact of leadership styles on innovation management

Bibliography 1. Almaraz, J. (1994) Quality management and the process of change. Journal of Organizational Change Management , 7, 6–14. 2. Amabile, T.M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996) Assessing the work environment for creativity. Academy of Management Journal , 39, 1154–1184. 3. Amabile, T.M., Schatzel, E.A., Moneta, G.B., & Kramer, S.J. (2004) Leader behaviors and the work environment for creativity: Perceived leader support. Leadership Quarterly , 15, 5–32. 4. Anderson, N., de Drew, Carsten K.W., & Nijstad, B

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Organizational network management — new quality in strategic management of research-development units

). Mapaorganizacji.pl - Partycypacyjna platforma badań sieci organizacyjnych. Nauki o zarządzaniu Management Sciences, 1 (18), 100-110. 5. Bilecka, J., (2016) Po co liderowi R&D wiedza o relacjach w organizacji. R&D Magazyn, Nr II, grudzień 2016, 44-47. 6. Bilecka, J., Mikołajuk, Ł. i Zbieg, A., (2016). Czy wiesz jaką masz strukturę organizacyjną w firmie?, Personel i Zarządzanie, 1, 44-45, 2, 43-45 (27.10.2017). 7. Libert, B., Beck, M. i Wind, J. (2016). The Network Imperative: How to Survive and Grow in the Age of Digital Business

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Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy

brands. Journal of Product & Brand Management, 16 (2), 152-153. 12. Chapleo, C. (2004). Interpretation and implementation of reputation/brand management by UK university leaders. International Journal of Educational Advancement, 5 (1), 7-.23. 13. Chapleo, C. (2007). Barriers to brand building in UK universities? International Journal of Nonprofit and Voluntary Sector Marketing, 12 (1), 23-32. 14. Chapleo, C. (2011). Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities

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Reputation Management for Scientific Organisations — Framework Development and Exemplification

-258. 22. Fombrun, C.; Wiedmann, K.P. (2001). Reputation quotient (RQ). Analyse und Gestaltung der Unternehmensreputation auf der Basis fundierter Erkenntnisse. Hannover: Schriftenreihe Marketing Management. 23. Formbrun, C.; Gardberg, N.A.; Sever, J.W. (2000). The Reputation Quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, 7(4), pp. 241-255. 24. Freeman, R.E. (1984). Strategic Management. A Stakeholder Approach. Boston: Pitman. 25. Fryxell, G.F.; Wang, J. (1994). The Fortune

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