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Ani Matei, Silvia Elena Cristache, Erika Marin and Florica Georgeta Rotaru

Education 2010, Draft Law on National Education and lifelong learning lifetime, MECT, Bucharest Popescu, S. and Brătianu, C. (2004). Guide quality in higher education, Calypso Projects, the Bucharest University Press, Bucharest Romanian Agency for Quality Assurance in Higher Education. (2006). “External evaluation methodology, standards, reference standards and list of performance indicators of the Romanian Agency for Quality Assurance in Higher Education”, Bucharest, 80-90. Zaharia, S.E., Marinaş L. (2005). Partners for Excellence in Europe knowledge

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Miruna Florina Lungu

, S. (2016). Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy. Journal of Business Research, 69(9), 3725-3730.