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Nicoleta Valentina Florea and Anisoara Duica

.S., Salini S., Modern analysis of customer surveys: with applications using R, John Wiley & Sons, 2011, Kumar V., Customer lifetime value- the path to profitability, Foundations and trends in Marketing, USA, 2008, Popa V, Duică M, Gonzalez A, „Supply Chain Information Alignment in the Consumer Goods and Retail Industry: Global Standards and Best Practices”, The Electronic Journal Information Systems Evaluation, Volume 14 Issue 1/2011, www.ejise.com Russell Smith P., Taylor J., Marketing communications: an integrated approach