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Nicoleta Valentina Florea and Anisoara Duica

.S., Salini S., Modern analysis of customer surveys: with applications using R, John Wiley & Sons, 2011, Kumar V., Customer lifetime value- the path to profitability, Foundations and trends in Marketing, USA, 2008, Popa V, Duică M, Gonzalez A, „Supply Chain Information Alignment in the Consumer Goods and Retail Industry: Global Standards and Best Practices”, The Electronic Journal Information Systems Evaluation, Volume 14 Issue 1/2011, Russell Smith P., Taylor J., Marketing communications: an integrated approach

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Xia Cuijuan, Liu Wei and Zhang Lei

Evidence-based Research The pedigree table is the paramount part of a genealogy. It records – in detail – information (such as birth and death, marriage, migration, and lifetime events) on all the male members of a family, as well as their spouses and children, from the first ancestor to the period when the genealogy was compiled. Among this information, there are abundant data, facts, and knowledge, but all in the form of scanned images at present. The Shanghai Library has attempted to transform these pedigree tables from images into structured data. The following RDF