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Caner Ünal, Aslıhan Dursun and Meltem Caber

, Tourism Management, 36, 511-526 [42] Vidauskaite, R. (2015). Destination Branding Through Wedding Tourism: The Case of the Caribbean (Master of Sciences dissertation). Faculty of Economics, University of Ljubljana, Slovenia [43] Wilkins, H. (2011). Souvenirs: What and why we buy? Journal of Travel Research, 50(3), 239 [44] Winchester, M., Winchester, T., & Alvey, F. (2011). Seeking romance and a once in a life-time experience: Considering attributes that attract honeymooners to destinations, in ANZMAC 2011 Conference proceedings: Marketing in the age

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Raouf Ahmad Rather and Jyoti Sharma

, 213, 902-910 [33] Lin, A., Gregor, S., & Ewing, M. (2008). Developing a scale to measure the enjoyment of web experiences. Journal of Interactive Marketing, 22(4), 40-57 [34] Marshall, N. W. (2010). Commitment, loyalty and customer lifetime value: investigating the relationships among key determinants. Journal of Business & Economics Research, 8(8), 67-84 [35] Mattila, A. S. (2006). The impact of affective commitment and hotel type in influencing guests’ share of wallet. Journal of Hospitality & Leisure Marketing, 15(4), 55-68 [36] McEwen, W