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Renfei Luo, Jiedan Huang, Jimmy Lee and Philip Pun

. Production and Inventory Management Journal , 39(3), 1-5. Ishii K., Takahashi, K., & Muramatsu R. (2007). Integrated production, inventory and distribution Systems. International Journal of Production Research , 26(3), 473-482. Kim, S. H. (2008). Designing robust supply chains using a new hybrid push-pull control with multiple push-pull boundaries . Dissertation, Arizona State University. Kouki, C., Babai M. Z., Jemai Z., & Minner, S. (2016). A coordinated multi-item inventory system for perishables with random lifetime. International Journal of

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Nicoleta Valentina Florea and Anisoara Duica

.S., Salini S., Modern analysis of customer surveys: with applications using R, John Wiley & Sons, 2011, Kumar V., Customer lifetime value- the path to profitability, Foundations and trends in Marketing, USA, 2008, Popa V, Duică M, Gonzalez A, „Supply Chain Information Alignment in the Consumer Goods and Retail Industry: Global Standards and Best Practices”, The Electronic Journal Information Systems Evaluation, Volume 14 Issue 1/2011, Russell Smith P., Taylor J., Marketing communications: an integrated approach