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R. Jen-peng Huang, Genesis Sembiring Depari, Sri Vandayuli Riorini and Pai-Chou Wang

Abstract

This paper identified the relevance of several publication’s characteristics of each publication in reaching more people through organic strategy using Support Vector Machines. Before finding the relevance of several inputs, 10 potential models were examined. Based on the results of 10 models examination, we found that Comments, Likes and Shares have smallest error. However, those variables represent the customer engagements, instead of reaching more people. In the other side, Lifetime total organic reach is the best model compares to other models, therefore lifetime total organic reach was selected as a model. Furthermore, page total likes were found as the most relevance input in reaching more people through organic reach. The next most relevance inputs were followed by Type, month, day and hour of publication. Eventually, we come up with a managerial implication on how to publish a post in order to reach more people through organic reach.

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Goran Vlašić and Emanuel Tutek

to Customer Centricity”, Journal of Service Research, 9 (2), 113-24. Teece, D. J. (2010): „Business Models, Business Strategy and Innovation“, Long Range Planning, 43 (2-3): 172-194. Venkatesan, Rajkumar and V. Kumar (2004): “A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy,” Journal of Marketing, 68 (4): 106-125. Vlaskovits Patrick (2011): “Henry Ford, innovation, and Thet ‘Faster Horse’ Quote“, Harvard Business Review, August. Vorhies, Douglas W. and Neil A

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Michaela Jánská and Petra Olšová

Science, 21(2), 256–76. Shimp, T.A, Andrews, J.C. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communications. Mason: South-Western. Smith, P., et al. (1999). Strategic Marketing Communications: New Ways to Build and Integrate Communications. London: Kogan Page Limited. Spilková, J. (2012). Geografie maloobchodu a spotřeby: věda o nakupování. Praha: Karolinum. Varey, R. J. (2002). Marketing communications: Principles a practice. London: Routledge. Venkatesan, R., Kumar, V. (2004). A Customer Lifetime Value

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Dopé M. Adjor and Léleng Kebalo

, Institute for International Economics, Washington DC. 32. Mauro, P. (1998). Corruption and the composition of government expenditure. Journal of Public Economics, 69(2):263-279. 33. Mincer, J. (1991). Education and unemployment. Technical report, NBER. 34. Myrdal, G. (1968). Asian Drama: An Enquiry in the Poverty of Nations, volume 2. The Twentieth Century Fund: New York. 35. Nickell, S. (1979). Education and lifetime patterns of unemployment. Journal of Political Economy, 87(5, Part 2): S117-S131

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Mikołaj Herbst, Paweł Kaczmarczyk and Piotr Wójcik

studies (for literature review see section 2 ), we argue that the spatial mobility of individuals should not be considered in terms of one-off displacements, but rather as a sequence of migration decisions within a certain time period. Moreover, we assume that the propensity to migrate depends on factors relating to a person’s expectations and opportunities (aspirations and capabilities) and, additionally, the structure and importance of these factors can change in the course of a person’s lifetime and education. Along those lines, in this article, we develop an

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Anna Kukla-Gryz and Katarzyna Zagórska

1 Introduction Books, movies, theater performances, and music are commercial, marketed for profit, cultural goods, for which consumers usually need to pay before experiencing them. Special features of such goods and consumer demand for them need to be handled by retailers appropriately. In general, taste for cultural goods changes over a lifetime and depends on the cultural experience the good provides. Individuals who had experienced a cultural good might have developed a perception of quality for similar goods they would potentially consume in the future

Open access

Michael Christl and Dénes Kucsera

: Evidence from twofold regression discontinuity with differences-in-differences. Stock, J. H., Wise, D. A. (1990). The pension inducement to retire: An option value analysis. In: Issues in the Economics of Aging .University of Chicago Press, 1990, 205–230. Von Gaudecker, H.-M., Scholz, R., et al. (2007). Differential mortality by lifetime earnings in Germany. Demographic Research , 17(4), 83. Waldron, H. (2007). Trends in mortality differentials and life expectancy for male social security-covered workers, by socioeconomic status. Social Security