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Jean-Bernard Marsat, Pauline Menegazzi, Céline Monin, Aurore Bonniot and Monique Bouchaud

des acteurs: entre témoignage et commerce . Grenoble: Cemagref. [30] Porter, M. E. (1980). Competitive Strategy . New York: The Free Press. [31] Selin, S. (1993). Collaborative Alliances: New Interorganizational Forms in Tourism (pp. 217-227). In Uysal, M. & Fessenmeier D. N, eds., Communication and channel systems in tourism marketing : New York: The Haworth Press. [32] Selin, S. & Chavez, D. (1995). Developing an evolutionary tourism partnership model. Annals of Tourism Research 22(4), 844-856. Doi: 10

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Jasmine Siu Lee Lam and Dong-Wook Song

, Industrial Marketing Management, doi:10.1016/ j.indmarman.2011.05.002. 50. Paulraj, A., Lado, A.A. and Chen, I.J. (2008), Interorganizational communication as a relational competency: Antecedents and performance outcomes in collaborative buyer- supplier relationships , Journal of Operations Management, 26(1), 45-64. 51. Pettit, S. J., and Beresford, A. K. C. (2009), Port development: from gateways to logistics hubs , Maritime Policy and Management, 36(3), 253-267. 52. Perez-Labajos, C. and Blanco, B., (2004), Competitive