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Andres Jõesaar

Abstract

This article explores the ways in which different external and internal factors (especially politics and economics) have encouraged or hindered the evolution of Estonian Public Broadcasting. This article argues that the Estonian government’s ‘idealisation’ of market forces that is supported by European Union (EU) media policy and driven by the common market ideology does not take into account the actual abilities of a small country’s media companies to provide a wide range of media services, and thereby limits the offerings of high-quality local content. The research methodology is based on an analysis of EU media policy documents, Estonian media legislation and broadcasters’ annual reports in the period from 1992 to 2014. The main finding of this article is that official Estonian media policy is largely shaped by the financial results of private media companies.

Open access

Riho Västrik

Abstract

This article aims to find out how Soviet Estonian documentaries constructed the national discourse in the 1960s, by focusing on the case of the 10-minute documentary Ruhnu (1965) by Andres Sööt. Ruhnu was the first Soviet Estonian documentary released after World War II that romanticised Estonian nationalism. In order to narrate the national ideals considered undesirable by the official ideology, the Soviet Estonian filmmakers often chose to portray characters embedded in the national consciousness as archetypal heroes from pre-Soviet times and the landscapes associated with them. In the desire for past times, national heroes and idealised landscapes were constructed and naturalised in a contemporary context. The article raises the question - what kind of heroes, landscapes and activities were used to construct the national identity and which elements of film language were used? The research method used, critical discourse analysis, allows us to analyse the archetypes created in the documentary and the archetypal landscapes used as a framework for the narrative.