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Eddy K. Tukamushaba, Honggen Xiao and Adele Ladkin

-301. [7] Braun, K. A. (1999). Post experience advertising effect on consumer memory. Journal of Consumer Research, 25(4), 319-334. [8] Briciu, V.A (2013). Differences between place branding and destination branding for local brand strategy development. Bulletin of the Transilvania University of Braşov Series VII: Social Sciences and Law, 6 (55), 9-14. [9] Brown, D. O. (2003). Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington, Kentucky. Journal of Vacation