The article presents primary and secondary data collected in research on Creative Industry in South Baltic Region. In the article authors present the wide overview on creative industries in West Pomerania region and give the background on situation of creative industries in South Baltic Area. This region is particularly interesting in research considering the diversity in the development dynamics of the creative sector. In this region there are places leading in the development of the creative sector in Europe, as well as places where this sector is just beginning to develop and take advantage of the prevailing trends.
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Until the end of the 1980s, discussion of branding was not considered fundamental in the literature of marketing. It was only from the last decades onwards that it really became a central concept ( Aaker, 1991 ; de Lencastre & Côrte-Real, 2010 ; Low & Fullerton, 1994 ; Rubinstein, 1996 ). In a global economy with changing market dynamics and growing competition, the role of brands has never been as important as now. Brand management is unquestionably one of the aspects on which many researchers have dedicated attention in recent years, as
, the Business Model Canvas. We choose three cases of crowdsourcing business models of three various companies to ensure a degree of diversity. They are presenting diversified examples of the same business model category. A discussion of the results and conclusions are drawn in the end.
2 From business model to open business model innovation
Starting from the mid-1990s, business model (BM) has become an important concept and field of research. In the literature, one can find reviews of literature on evolution of the use of the term. Zott et al.  review
The challenges of the globalized world, the constant progress of science and technology increasingly lead to a state of interdependence between countries which should lead to intercultural relations generate an attitude of respect for diversity with a more humane vision of life to work in international teams. Universities as organizations embedded in the dynamics of globalization offer academic programs with international or multicultural approach that encourage the development of skills, aptitudes and values according to international defendant. To do this, the recruitment of foreign personnel becomes imperative in meeting planned objectives, so the challenge of foreign teachers is presented to be inserted in different cultural environments transcend and reach their educational work in the formation of their students. The aim of this paper is to offer some reflections on the importance of intercultural communication product born of the increasing mobility of teachers who face the challenge of surviving in a country with different culture.
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