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Seong-Yuen Toh and Vui-Yee Koon

. M., & DeRue, D. S. (2002). The convergent and discriminant validity of subjective fit perceptions. Journal of Applied Psychology, 87(5), 875-884. doi: 10.1037//0021-9010.87.5.875 Cady, S., & Wheeler, J. (2011). Mission, vision, and values: What do they say? Organization Development Journal, 29(1), 63-78. Retrieved from

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Thu Tran, Masahiro Moritaka, Ran Liu and Susumu Fukuda

of Economics , Vol. 108, No. 4, pp. 941–964. Bian, X., and Moutinho, L. (2011), “The role of brand imagine, product involvement, and knowledge in explaning consumer purchase behaviour of counterfeits: Direct and indirect effects”, European Journal of Marketing , Vol. 45, No. 1, pp. 191-216. Brakus, J.J., Schmitt, B. H., Zarantonello, L., Calkins, R. D., and Zarantonello I. L. (2009), “Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? “, Journal of Marketing , Vol. 73, No.3, pp. 52–68. Bredahl, L. (2004), “Cue utilisation

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Małgorzata Żmuda

Management, 13(1): 1-20, Papadakis, M. (1996). Confounding Productivity and Competitiveness: A Rejoinder to the Comment, ‘How Well Is the United States Competing?’ Journal of Policy Analysis and Management, 15(1): 82-88. Pelagidis, T. and Mitsopoulos, M. (eds.) (2014). Unlocking Growth: Innovation as a Driver of Competitiveness and Prosperity. In: Greece. Brookings Institution Press. Pereira, A.A. (2006). Biotechnology foreign direct investment in Singapore. Transnational Corporations, 15