This paper presents novel green automotive platinum sensing technology together with pressure sensors design principles and applications. In recent years, worldwide emissions legislation has been introduced and is rapidly becoming more stringent. With alternative vehicular propulsion methods far from becoming mainstream reality, leading automotive providers have intensified efforts in the direction of reducing the harmful footprint of their products. This is being accomplished via smaller, appropriately designed internal combustion engines, necessitating an increased and higher-performance sensor content per vehicle. This paper elaborates on temperature sensor application in automotive exhaust gas performance sensing and as well as pressure sensors in different challenging automotive applications with very high pressure levels.