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to environmental performance improvement. In the second round of the literature review, we collect illuminative real-life examples to illustrate our arguments. The paper is structured as follows. Next, we briefly review some of the diverse strands in the literature to which our RQ is related (first round of literature review). This is followed by the presentation of our proposition about the role of CFC and the description of the research design and data collection method. Subsequently, we present the findings of the data collection, i.e., the examples that
Iliuta Costel Negricea, Tudor Edu and Laura Balan
Market positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.
Kai Wang, Hui Wang and Yu Tao
Collecting ideas through crowdsourcing has become a common practice for companies to benefit from external ideas and innovate. It is desirable that crowd members build on each other's ideas to achieve synergy. This study proposes and verifies a new method for idea combination which can result in combined ideas that are both novel and useful. The domain-specific knowledge of crowd members does not influence the effectiveness of such idea combination. The new method can be used for collecting highly creative ideas from the crowd. The implications for future research are discussed.
Przemysław Kabalski and Ewelina Zarzycka
The aim of this article is to present the results of a study on the convergence of financial accounting and management accounting in companies operating in Poland against the background of international solutions. The survey, carried out in 2017, was used to collect data. Based on the questionnaire returned by 40 companies, it was found that the level of convergence of financial accounting and management accounting in Polish enterprises is moderate. The number of worldwide studies on the convergence of accounting is very limited, and in Poland they are quite unique. For this reason, the study presented in this article is relevant both for science and the practice of accounting.
The relationship between entrepreneurial orientation and business performance using 500 small- and medium-sized enterprises (SMEs) in Gauteng province, South Africa was tested. Questionnaire was used to collect data from 500 SME owners. The findings from the survey among 500 SME owners were modelled through a categorical regression model with business performance as dependent variable. The level of significance of the 8 variables out of 12 variables suggests that entrepreneurial orientation be classified as the strongest predictor of business performance. The ability to adjust one’s business model to adapt to changed economic circumstances is an important thing as it dictates performance in increasingly competitive economic environment.
Ana Raluca Chiosa and Bogdan Anastasiei
Nowadays, with the major role that social media is playing in our life, people have found an easy way to utter negative word-of-mouth (NWOM). A self-administrated questionnaire with a visual stimulus was used to collect data from 108 Romanian Facebook users, between the ages of 18 and 26 years. This research aimed to determine the impact of adverse messages on brand attitude and a series of others consumer reactions.
The results indicate that negative messages may change brand perception and generate negative word-of-mouth, with significant impact on future purchase intentions. They also indicate that identity avoidance is a more relevant electronic word-of-mouth (eWOM) antecedent than negative emotions, strongly and positively influencing brand hate. The findings show that negative events or actions can seriously affect consumer behavior, triggering brand rejection that eventually may translate into brand image deterioration and sales decline.
Competitive advantage is a relative feature, evaluated in respect of other competing enterprises. The gaining of sustainable competitive advantage is conditioned by knowledge of own performance and the results of the competitive environment. SMEs have limited opportunities to obtain such information on their own. The method of mutual benchmarking changes this situation by introducing the collaborative network. The aim of the cooperation is to support each of the group members to achieve sustainable competitive advantage, which is the result of a conscious strategy, and not only a matter of chance. This cooperation is based on the collecting and processing of data and sharing information through a common IT platform: for example, a group of Polish SMEs was shown how to implement such a common IT solution and how to provide the information preparing within the proposed service. The whole is a complete proposal for effective support of creating a competitive strategy in SMEs.
Maelekanyo Christopher Tshilongamulenzhe
As nations around the world grapple with the deepening challenge of skills crunch, policies, strategies and interventions are being devised to develop and retain a competitive workforce. South Africa is not spared from the global talent war, and the persistence of skills shortages across most economic sectors makes the country vulnerable economically and socially. Legislative instruments and strategies were formulated and implemented to ameliorate the situation, but scientific evidence suggests a looming crisis due to poor monitoring and evaluation systems regarding the success of these instruments and strategies. This study develops and validates a monitoring and evaluation (ME) scale for the South African skills development context. A quantitative nonexperimental cross-sectional survey design was used to collect data from 557 participants. Data were analyzed using SPSS and AMOS software (version 23.0). The findings show that the ME scale is scientifically valid and reliable and can be used with confidence in the South African skills development context. The findings provide scope for a validation study on an independent sample, and an evaluation of structural invariance of the ME scale across sample subgroups.
Waheed Ali Umrani, Rosli Mahmood and Umair Ahmed
The ground aim of this study was to investigate the relationship between individual factors of corporate entrepreneurship and business performance. This investigation was expected to bring in un-revealed results as the past literature does not provide any sufficient evidence for the proposed model. The study used survey method to collect data from the big five banks in Pakistan. For this reason a total of 256 responses were collected from the bank branch managers on the topic, using stratified random sampling technique. Through using PLS structural Equation Modeling, the study employed the use of SmartPLS 3.0 for executing tests pertaining to reliability and validity, this was ensured by evaluating measurement model. Next, the study assessed structure model, under which the research has revealed that out of the 5 mentioned dimensions of corporate entrepreneurship only three have resulted in a significant relationship with business performance; this was followed by assessment of r-squared values and predictive relevance of the model keeping in view the recommendations from the popular literature. Implications for further research and management professionals are mentioned in detail.