Search Results

1 - 4 of 4 items :

  • behavioral advertising x
  • Sports and Recreation x
Clear All
Marketing Sports Products on Facebook: The Effect of Social Influence

-230. Burnkrant, R.E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer Research, 206-215. Cha, J. (2009). Shopping on social networking Web sites: Attitudes toward real versus virtual items. Journal of Interactive Advertising, 10(1), 77-93. Cohen, J. (1988). Statistical power analysis for the behavioral sciences: Lawrence Erlbaum. Coyle, J.R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of

Open access
An Examination of Mixed Martial Arts Spectators’ Motives and their Sports Media Consumption in Poland

. Multivar Behav Res, 1989; 24(4): 445–455 Bush AJ, Martin CA, Bush VD. Sports Celebrity Influence on the Behavioral Intentions of Generation Y. J Advertising Res, 2004; 44(1): 108–118 Cheever N. The Uses and Gratifications of Viewing Mixed Martial Arts. Journal of Sports Media, 2009; 4(1): 25–53 Cohen J. Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale NJ: Lawrence Earlbaum Associates; 1988 Conway JM, Huffcutt AI. A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational Research

Open access
Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

. Advertising Res., 24(1), 19-25. Indiana University, Sports and Entertainment Academy, Kelley School of Business. (2000). It’s football, friends, and fun, but few women interested in sports fantasy leagues, study finds. Retrieved November 30, 2017, from http://www.iuinfo.indiana.edu/ocm/ releases/fantasy.htm Islamoglu, A.H. & Altunisik, R. (2013). Tuketici davranislari [Consumer Behavior]. Istanbul: Beta Publications. Ketchen Jr., D.J. & Shook, C.L. (1996). The application of cluster analysis in strategic management research

Open access
Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

, Advances in Consumer Research, 19(1), 85-93. Piątkowska, M., Gocłowska, S., Żyśko, J.(2015). Typology of consumer behaviors during the 2012 UEFA European Championships, Baltic Journal of Health and Physical Activity , 7(3), 39-50. Piątkowska, M., Żyśko, J., & Gocłowska, S. (2015). A Systematic Literature Review on Ambush Marketing in Sport, Physical Culture and Sport. Studies and Research , 14-27. DOI: 10.1515/pcssr-2015-0002 Sandler, D.M., Shani, D. (1989). Olympic Sponsorship vs. ‘Ambush’ Marketing: Who Gets the Gold?, Journal of Advertising

Open access