Search Results

1 - 2 of 2 items :

  • behavioral advertising x
  • Political Economics, other x
  • Econometrics x
Clear All
Methodological Perspective of Evaluation of Green Marketing Performance

.ijhm.2012.12.007 Chen, H. C., Yang, C. H. (2019). Applying a multiple criteria decision-making approach to establishing green marketing audit criteria. Journal of Cleaner Production, 210, 256–265. Chen, S. (2016). Selling the environment: green marketing discourse in China’s automobile advertising. Discourse, Context and Media, 12 , 11–19. D’Souza, C., Taghian, M., Sullivan-Mort, G., Gilmore, A. (2015). An evaluation of the role of green marketing and a firm

Open access
Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions

References Andrews, L., & Bianchi, C. (2013). Consumer internet purchasing behavior in Chile. Journal of Business Research, 66(10), 1791-1799. Bhatnagar, A., & Ghose, S. (2004). Segmenting consumers based on the benefits and risks of Internet shopping. Journal of Business Research, 57(12), 1352-1360. Chang, H. H., & Chen, S. W. (2008). The impact of customer interface quality, satisfaction and switching costs on e

Open access