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Marketing Sports Products on Facebook: The Effect of Social Influence

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An Examination of Mixed Martial Arts Spectators’ Motives and their Sports Media Consumption in Poland

. Multivar Behav Res, 1989; 24(4): 445–455 Bush AJ, Martin CA, Bush VD. Sports Celebrity Influence on the Behavioral Intentions of Generation Y. J Advertising Res, 2004; 44(1): 108–118 Cheever N. The Uses and Gratifications of Viewing Mixed Martial Arts. Journal of Sports Media, 2009; 4(1): 25–53 Cohen J. Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale NJ: Lawrence Earlbaum Associates; 1988 Conway JM, Huffcutt AI. A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational Research

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Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

. Advertising Res., 24(1), 19-25. Indiana University, Sports and Entertainment Academy, Kelley School of Business. (2000). It’s football, friends, and fun, but few women interested in sports fantasy leagues, study finds. Retrieved November 30, 2017, from http://www.iuinfo.indiana.edu/ocm/ releases/fantasy.htm Islamoglu, A.H. & Altunisik, R. (2013). Tuketici davranislari [Consumer Behavior]. Istanbul: Beta Publications. Ketchen Jr., D.J. & Shook, C.L. (1996). The application of cluster analysis in strategic management research

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The Relationship between Motivation of Social Viewing Experiences, Satisfaction, and Loyalty in Sports Broadcasting

, J., & Kim, T. (2014). The impact of motives for SNS usage of sport teams on satisfaction and loyalty: From uses and gratification perspectives. The Korean Journal of Sports Science, 22 (1), 699-712. Lim, T., Lee, H., & Kim, H. (2014). An analysis of using behavior for sports webcasting on university students. Journal of Korean Society of Sport Policy, 12 , 15-30. Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill. Oh. E. (2012). An empirical study on the influence of the motive of social media use

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Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

, Advances in Consumer Research, 19(1), 85-93. Piątkowska, M., Gocłowska, S., Żyśko, J.(2015). Typology of consumer behaviors during the 2012 UEFA European Championships, Baltic Journal of Health and Physical Activity , 7(3), 39-50. Piątkowska, M., Żyśko, J., & Gocłowska, S. (2015). A Systematic Literature Review on Ambush Marketing in Sport, Physical Culture and Sport. Studies and Research , 14-27. DOI: 10.1515/pcssr-2015-0002 Sandler, D.M., Shani, D. (1989). Olympic Sponsorship vs. ‘Ambush’ Marketing: Who Gets the Gold?, Journal of Advertising

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Consumer profile of Portuguese local food restaurants

. International Journal of Contemporary Hospitality Management, 22(2), pp. 209-220 [11] Kivela et al., (1999). Consumer research in the restaurant environment: part 2: research design and analytical method. International Journal of Contemporary Hospitality Management, 11(6), pp. 269-286 [12] Lewis, R., (1981). Restaurant advertising: appeals and consumers intentions. Journal of Advertising Research, 21(5), pp. 60-74 [13] Liu, Y., Jang, S., (2009). Perceptions of chinese restaurants in the US: what affects customer satisfaction and behavioral intentions

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The impact of other customers and gender on consumer complaint behaviour in the Ecuadorian restaurant setting

). Social sources and interactive functions of emotion: The case of embarrassment. Emotion and social behavior (pp. 202-221). Thousand Oaks, California, US: Sage Publications, Inc. [42] Puntoni, S., & Tavassoli, N. T. (2007). Social context and advertising memory. Journal of Marketing Research, 44(2), 284-296. [43] Schlenker, B. R., & Weigold, M. F. (1992). Interpersonal processes involving impression regulation and management. Annual Review of Psychology, 43(1), 133-168. [44] Schlenker, B. R. (1980). Impression management

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The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding

-301. [7] Braun, K. A. (1999). Post experience advertising effect on consumer memory. Journal of Consumer Research, 25(4), 319-334. [8] Briciu, V.A (2013). Differences between place branding and destination branding for local brand strategy development. Bulletin of the Transilvania University of Braşov Series VII: Social Sciences and Law, 6 (55), 9-14. [9] Brown, D. O. (2003). Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington, Kentucky. Journal of Vacation

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