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The Relationship between Motivation of Social Viewing Experiences, Satisfaction, and Loyalty in Sports Broadcasting

, J., & Kim, T. (2014). The impact of motives for SNS usage of sport teams on satisfaction and loyalty: From uses and gratification perspectives. The Korean Journal of Sports Science, 22 (1), 699-712. Lim, T., Lee, H., & Kim, H. (2014). An analysis of using behavior for sports webcasting on university students. Journal of Korean Society of Sport Policy, 12 , 15-30. Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill. Oh. E. (2012). An empirical study on the influence of the motive of social media use

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