Search Results

1 - 1 of 1 items :

  • behavioral advertising x
  • Psychology, other x
Clear All
Color studies in applied psychology and social sciences: An overview

relationship between color preference and psychiatric disorders. Journal of Clinical Psychology, 41, 746-749. Huang, J.H (1993). Color in U.S. and Taiwanese industrial advertising. Industrial Marketing Management, 22, 195-198. Hubbard, T. L. (1996). Synesthesia-like mappings of lightness, pitch and melodic interval. American Journal of Psychology, 109, 219-238. Ioan, S., Sandulache, M., Avramescu, S., Ilie, A., Neacsu, A., Zagrean, L., et al., (2007). Red is a distractor for men in competition. Evolution and Human Behavior

Open access