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The ›Head of Household‹
A Long Normative History of a Statistical Category in the U.K

, Mosaic United Kingdom, The Consumer Classification of the United Kingdom, Nottingham 2009. Endless examples of household-based statistics or of classifications with associated patterns of spending and behaviour could be added. However, what seems to be a simple listing of facts becomes less clear when a basic question is raised: What is a household? Is it a family living under one roof? Is a roof limited to a house, or does a flat already constitute a household? Do members of a household have to be officially related, meaning married, adopted etc., or even related by

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