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Integrating the Use of Online Social Networking Sites in the Communication Strategy of a Company

, Journal of Technological Forecasting and Social Change, vol. 74, pp. 1179-1203, 2007. [4] Garton, L., Haythornthwaite, C., Wellman, B., Studying online social networks, Journal of Computer Mediated Communication , vol. 3, nr. 1, 1997. [5] Marshall, G., Sociology Dictionary , Ankara, Science and Art Press, (1999), in Gurol, M., Donmus, V., Metaphors created by prospective teachers related to the concept of Social Network, Procedia – Social and Behavioural Sciences, vol. 9, 2010, pp. 1489-1496; [6] Balas, J. (2006), “The social ties that bind

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