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The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

References Bakshy, E., Rosenn, I., Marlow, C., Adamic, L. The Role of Social Networks in Information Diffusion . Proceedings of ACM WWW, 2012. Braun, E., Kavaratzis, M., Zenker, S. “My city – my brand: the different roles of residents in place branding.” Journal of Place Management and Development , Vol. 6 (2013): 18–28. Bright, L.F., Kleiserb, B.S., Grau, L.S. “Too much Facebook? An exploratory examination of social media fatigue.” Computers in Human Behavior , Vol. 44 (2015): 148–155. Bruns, A. Blogs, Wikipedia, Second Life, and

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