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Attitudes Towards the Use of Social Media as a Tool for Marketing

Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour. International Journal of Internet Marketing and Advertising, 8(2), 102-124.

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Mobile Eating: A Cultural Perspective

., L. Falk, E. Madore, C. Blake, M. Jastran, J. Sobal, and C. Devine (2007) ‘Dimensions of Everyday Eating and Drinking Episodes’. Appetite, 48(2):218-231. Cohen, L. (2003) A Consumers’ Republic. Cambridge, MA: Harvard University Press Devine, C., T. Farrell, C. Blake, M. Jastran, E. Wethington, and C. Bisogni (2009) ‘Work Conditions and the Food Choice Coping Strategies of Employed Parents’. Journal of Nutrition Education and Behavior, 41(5): 365-370. Dixon, J., D. Woodman, L. Strazdins, C. Banwell, D. Broom, and J

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Building Business Relationships Through the Web: How Medical Technology Companies Enroll Stakeholders in Innovation Development and Uptake

Health Care Innovation? Arguments for an Integrated Policy-Oriented Research Agenda’, Journal of Health Services Research & Policy , 13: 251-254. Miles, M. B. and A. M. Huberman (1994) Qualitative Data Analysis . Beverly Hills: Sage. Mitka, M. (2008) ‘Direct-to-Consumer Advertising of Medical Device Under Scrutiny’, Journal of the American Medical Association , 300: 1985-1986. Muzyka, D., Birley, S. and B. Leleux (1996) ‘Trade-offs Investment Decision of European Venture Capitalists’. Journal of Business Venturing , 11: 273-287. Nakayama

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Women’s Social Capital in Academia: A Personal Network Analysis

References Abele, Andrea. E. and Spurk, Daniel. 2011. “The dual impact of gender and the influence of timing of parenthood on men’s and women’s career development: Longitudinal findings.” International Journal of Behavioral Development 35(3): 225-232. Addis, Elisabetta and Joxhe, Majlinda. 2016. “Gender Gaps in Social Capital: A theoretical interpretation of the Italian evidence.” Working Papers Series: Dipartimento di Scienze Sociali ed Dconomiche . n. 2/2016. Asmar, Christine. 1999. “Is there a gendered agenda in academia? The research

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A multidimensional analysis of spatial order in public spaces: a case study of the town Morąg, Poland

categories of spatial order (architectural, aesthetic, social, environmental, functional), their components and the applicable grading scale ( Table 1 ). Table 1 The analysed components of spatial order Dimensions of spatial order Components Architectural General proportions, urban design, planning, craftsmanship and style, additional features, green spaces Aesthetic Display of information, advertising and signs, facades, roofs, pavement and fencing, colour scheme, cleanliness Social Users, atmosphere, access to other public spaces, safety

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Climate change threats to a floral wedding: Threats of shifting phenology to the emerging South African wedding industry

, capability (infrastructure and means) and socio-economic realities ( Alam et al., 2017 ). Table 4 reflects the list of wedding venues in South Africa which as of June 2019 either mention or contain photographs of flowers on their website. Each of these should pay careful attention to the threats of climate change to their destination image. Table 4 List of Wedding Venues in South Africa which include florals in their written and/or visual online advertising Wedding venue Province Town Mentioned Flowers Flowers Visible African Vineyard Northern

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The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

. Assael, H. (1998). Costumer Behavior and Marketing Action. (6th ed.). Cincinnati: South Western Collage Publishing. Assegaf, F. (2013). The Effect of Advertising on Consumer Decision Making Through Brand Awareness. Journal EMBA, 1, 866-874. Dawes, J. R. (2000). Disloyalty: a closer look at non-loyals. Journal of Consumer Marketing, 17(6), 538-549. Dewi, W. (2008). The Effects of Motivation and Consumer Attitudes Toward Purchase Decision of Honda Motor in West Surabaya Region. journal of Economics 10(1), 30

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Communication as a Marketing Strategy: Cross-cultural Analysis of Young People from Mexico and Colombia Based on Demographic Segmentation

. (2015). Determination of the Impact of Spokesperson on Advertising Effectiveness. International Journal of Management, Accounting and Economics, 2 (8), 810-822 Grunig, J. E., & Hunt, T. T. (1994). Public Relations Techniques . Belmont, USA: Wadsworth Publishing Co Inc. Harlow, R. F. (1976). Building a Public Relations Definition. Public Relations Review 2 (4), 34-42 Hayta, A. B. (2013). A study on the of effects of social media on young consumers' buying behaviors. European journal of research on education . Special Issue: Human Resource

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Mobile Commerce Switching Intentions in Thai Consumers

mobile internet. International Journal of Advertising, 28(3), 439-472. Okazaki, S., & Mendez, F. (2013). Exploring convenience in mobile commerce: Moderating effects of gender. Computers in Human Behavior, 29(3), 1234-1342. Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers' channel-switching behavior using the theory of planned behavior. Journal of Retailing and Consumer Services, 18(4), 311-321. Solomon, M. R., Bamossy, G. J., Askegaard, S. T., & Hogg, M. K. (2013). Consumer behaviour: A European

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The Impact of Industry Variables on Company`s Performance

-452 Ferguson, J. M. (1974). Advertising and Competition: Theory, Measurement, Fact.cambrige. Ballinger Publisher Flanagan, R., Jewell, C.A., Ericsson, S., & Henricsson, P. (2005). Measuring construction competitiveness in selected countries, Final Report. The Research Team at the University of Reading. Hofer, C. (1975). Toward a contingency theory of strategy. Academy of Management Journal, December, pp. 784-810. K’Obonyo, P. (2004) Strategic Orientation and Export Behaviour of Small Enterprises: a Conceptual Synthesis in

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