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Selection of Advertising Appeals in Slovak Television Advertising

References Dahl, S. (2002). Cultural values in Beer Advertising in the UK, the Netherlands and Gemany . [online]. [Cited 2013-06-30] Avaliable from Internet: <www.sietar.otr.uk.library.pl>. Dahl, S. (2004). Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? [online]. [Cited 2013-05-08] Middlesex University Discussion Paper No. 28. 2004. Avaliable from Internet: http://ssrn.com/abstract=658221 De Mooij, M. (2004). Consumer Behavior and Culture

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Brands and their Association Networks

References Aaker, D. A.. Budovaní značky: Vytvoření silné značky a její úspešné zavedení na trh. Brno: COMPUTER PRESS, 2003. 312 s. ISBN 80-7226-885-6. De Mooij, M. 2004. Consumer Behavior and Culture. Consequences for Global Marketing and Advertising. Thousand Oaks, CA: Sage, 2004. 403 s. ISBN 978-1-4129-7990-0. De Mooij. M. 2010. Global Marketing and Advertising. Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage, 2010. 323 s. ISBN 978-1-4129-7041-9. Haig, M.: Království značky. Ecopress

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Away with tobacco? On the early understandings of tobacco as a problem and the associated attempts at political regulation of tobacco in Norway 1900–1930

Abstract

BACKGROUND - In the early 1900s, the industrialization of cigarette production rapidly created the first major expansion in tobacco consumption in modern times. AIMS - This article focuses on the “tobacco problem” as it was understood, debated and sought governed in Norway around the time of the First World War. I identify various attempts to define tobacco as a problem, including arguments put forward by the anti-tobacco movement, the medical profession and politicians. How were health, moral-aesthetic and economic conditions articulated and integrated in these arguments? What (if any) addictive elements of smoking were in focus? I also discuss the association between perceptions of the tobacco problem and political attempts to regulate it. There were repeated calls for a state tobacco monopoly to be introduced and municipal licensing system for the sale of cigarettes. DATA - The data are sourced from the journals Tobakskampen (The Tobacco Fight), the journal of the norwegian medical association and parliamentary documents. FINDINGS - The findings suggest that a) to the extent tobacco was perceived as a social problem, it was a moral one (vice), not a behavioural and dependency problem, which alcohol was perceived to be at the time; b) proposals to establish a tobacco monopoly were based on economic arguments only, and lacked any firm connection to social issues, health and morality; and c) the anti-tobacco movement was socially marginal and their commitment to the municipal licensing idea resulted in large regional variations in public support, too large in fact for the idea to be effective. Although the government did not introduce regulations in the 1920s, the industrialization of cigarettes and subsequent developments in advertising caused a “moral panic” among tobacco opponents and created the modern climate of opinion regarding tobacco.

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Studying young recipients of alcohol marketing - Two research paradigms and their possible consolidation

of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol Alcoholism 44(3): 229-243 Baran, S. J. & Davis, D. K. (2009): Mass communication theory. Foundations, ferment and future. Sixth edition. USA: Wadsworth Cengage Learning BMA Board of Science (2009): Under the influence. The damaging effect of alcohol marketing on young people. UK: British medical Association de Bruijn, A. (2009): Research protocol, STAP - Dutch

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Beer, wine and distilled spirits in Ontario: A comparison of recent policies, regulations and practices

References Advertising Standards Canada (2011): ASC Alcoholic Beverage Advertising Clearance Guide. Retrieved from http://www.adstandards.com/en/clearance/alcoholicBeverages/ASCAlcoholicBeverageAdvertisingClearanceGuide.pdf Alcohol and Gaming Commission of Ontario (2002): Liquor Licence Act Regulatory Changes (October 2002). Retrieved from: http://www.agco.on.ca/en/faqs_lla_changes.aspx Alcohol and Gaming Commission of Ontario (No date): Alcohol, Liquor Licences. Retrieved from

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Right Kinds of Mixing?
Promoting Cohesion in a Copenhagen Neighbourhood

Vollsmose, threatened their way into the emergency room of Odense University Hospital as described in the initial empirical excerpt. In spite of the lack of clarity as to the actual origins of the intruders or where they lived, the debate following the incident nonetheless portrayed the ghetto of Vollsmose as the very cause of these men’s hostile behaviour, and the outbreak of violence as a sign of poor integration. As expressed by Editor-in-Chief, Tom Jensen of the Danish national newspaper Berlingske Tidende after the incident: Don’t these completely unacceptable

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Attitudes Towards the Use of Social Media as a Tool for Marketing

Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour. International Journal of Internet Marketing and Advertising, 8(2), 102-124.

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The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

References Bakshy, E., Rosenn, I., Marlow, C., Adamic, L. The Role of Social Networks in Information Diffusion . Proceedings of ACM WWW, 2012. Braun, E., Kavaratzis, M., Zenker, S. “My city – my brand: the different roles of residents in place branding.” Journal of Place Management and Development , Vol. 6 (2013): 18–28. Bright, L.F., Kleiserb, B.S., Grau, L.S. “Too much Facebook? An exploratory examination of social media fatigue.” Computers in Human Behavior , Vol. 44 (2015): 148–155. Bruns, A. Blogs, Wikipedia, Second Life, and

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Mobile Eating: A Cultural Perspective

., L. Falk, E. Madore, C. Blake, M. Jastran, J. Sobal, and C. Devine (2007) ‘Dimensions of Everyday Eating and Drinking Episodes’. Appetite, 48(2):218-231. Cohen, L. (2003) A Consumers’ Republic. Cambridge, MA: Harvard University Press Devine, C., T. Farrell, C. Blake, M. Jastran, E. Wethington, and C. Bisogni (2009) ‘Work Conditions and the Food Choice Coping Strategies of Employed Parents’. Journal of Nutrition Education and Behavior, 41(5): 365-370. Dixon, J., D. Woodman, L. Strazdins, C. Banwell, D. Broom, and J

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Media Exposure, Utilization, Satisfaction, and Need for Service Business Information of Consumers in the Digital Economy Era

References Waicharoen, A. (2015). The impact of advertising on consumer behavior in the digital sphere. Nithetsat Thurakit Bandit , 9(1), 11-35. Electronic Transactions Development Agency, (2017), EDTA reveals Thai internet user behavior and e-commerce value and shows Thai readiness to become an ASEAN e-commerce leader , [Online] Available: https://www.etda.or.th/content/thailand-internet-user-profile-2017-and-value-of-e-commerce-survey-in-thailand-2017l-press-conference.html (October 1, 2017) Gronroos, C. (1990). Relationship approach to

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