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Selection of Advertising Appeals in Slovak Television Advertising

References Dahl, S. (2002). Cultural values in Beer Advertising in the UK, the Netherlands and Gemany . [online]. [Cited 2013-06-30] Avaliable from Internet: <>. Dahl, S. (2004). Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? [online]. [Cited 2013-05-08] Middlesex University Discussion Paper No. 28. 2004. Avaliable from Internet: De Mooij, M. (2004). Consumer Behavior and Culture

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Brands and their Association Networks

References Aaker, D. A.. Budovaní značky: Vytvoření silné značky a její úspešné zavedení na trh. Brno: COMPUTER PRESS, 2003. 312 s. ISBN 80-7226-885-6. De Mooij, M. 2004. Consumer Behavior and Culture. Consequences for Global Marketing and Advertising. Thousand Oaks, CA: Sage, 2004. 403 s. ISBN 978-1-4129-7990-0. De Mooij. M. 2010. Global Marketing and Advertising. Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage, 2010. 323 s. ISBN 978-1-4129-7041-9. Haig, M.: Království značky. Ecopress

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Personality Filters for Online News Interest and Engagement

online news headlines. Journal of Pragmatics , 76: 87-100. Cabañas, J. G., Cuevas, A. & Cuevas, R. (2018). Facebook use of sensitive data for advertising in Europe. ArXiv e-prints [online]. Retrieved from [accessed 2018, March 28]. Cisco. (2017). Cisco visual networking index: Forecast and methodology, 2016–2021 [online]. Retrieved from [accessed 2018, March 30]. Elvestad, E

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Away with tobacco? On the early understandings of tobacco as a problem and the associated attempts at political regulation of tobacco in Norway 1900–1930


BACKGROUND - In the early 1900s, the industrialization of cigarette production rapidly created the first major expansion in tobacco consumption in modern times. AIMS - This article focuses on the “tobacco problem” as it was understood, debated and sought governed in Norway around the time of the First World War. I identify various attempts to define tobacco as a problem, including arguments put forward by the anti-tobacco movement, the medical profession and politicians. How were health, moral-aesthetic and economic conditions articulated and integrated in these arguments? What (if any) addictive elements of smoking were in focus? I also discuss the association between perceptions of the tobacco problem and political attempts to regulate it. There were repeated calls for a state tobacco monopoly to be introduced and municipal licensing system for the sale of cigarettes. DATA - The data are sourced from the journals Tobakskampen (The Tobacco Fight), the journal of the norwegian medical association and parliamentary documents. FINDINGS - The findings suggest that a) to the extent tobacco was perceived as a social problem, it was a moral one (vice), not a behavioural and dependency problem, which alcohol was perceived to be at the time; b) proposals to establish a tobacco monopoly were based on economic arguments only, and lacked any firm connection to social issues, health and morality; and c) the anti-tobacco movement was socially marginal and their commitment to the municipal licensing idea resulted in large regional variations in public support, too large in fact for the idea to be effective. Although the government did not introduce regulations in the 1920s, the industrialization of cigarettes and subsequent developments in advertising caused a “moral panic” among tobacco opponents and created the modern climate of opinion regarding tobacco.

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Studying young recipients of alcohol marketing - Two research paradigms and their possible consolidation

of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol Alcoholism 44(3): 229-243 Baran, S. J. & Davis, D. K. (2009): Mass communication theory. Foundations, ferment and future. Sixth edition. USA: Wadsworth Cengage Learning BMA Board of Science (2009): Under the influence. The damaging effect of alcohol marketing on young people. UK: British medical Association de Bruijn, A. (2009): Research protocol, STAP - Dutch

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Attitudes Towards the Use of Social Media as a Tool for Marketing

Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour. International Journal of Internet Marketing and Advertising, 8(2), 102-124.

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Young-School-Aged Children’s Use of Direct and Indirect Persuasion: Role of Intentionality Understanding

(4), 456–496. Lagattuta, K.H., Kramer, H. J., Kennedy, K., Hjortsvang, K., Goldfasrb, D., & Tashjian, S. (2015). Beyond Sally’s missing marble: Further development in children’s understanding of mind and emotion in middle childhood. Advances in Child Development and Behavior , 48 , 185–217. Lagattuta, K.H., Sayfan, L., & Blattman, A.J. (2010). Forgetting common ground: Six- to seven-year-olds have an overinterpretive theory of mind. Developmental Psychology , 46 (6), 1417–1432. Leslie, A.M., Knobe, J., & Cohen, A. (2006). Acting intentionally

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Disrupt-Then-Reframe is in the Air: A French Replication and Refinement

… ” technique. Current Research in Social Psychology, 5 (18), 264-270. Han, S. & Shavitt , S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30 (4), 326-350. Hofstede, G. (1980). Culture’s consequences: International diff erences in work-related values (Abridged). Beverly Hills, CA: Sage. Howell, D.C. (2008). Donnees categorielles et khi-carre. In D.C. Howell (Ed.), Méthodes statistiques en sciences humaines (pp. 139-172). Brussels

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Beer, wine and distilled spirits in Ontario: A comparison of recent policies, regulations and practices

References Advertising Standards Canada (2011): ASC Alcoholic Beverage Advertising Clearance Guide. Retrieved from Alcohol and Gaming Commission of Ontario (2002): Liquor Licence Act Regulatory Changes (October 2002). Retrieved from: Alcohol and Gaming Commission of Ontario (No date): Alcohol, Liquor Licences. Retrieved from

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Being different and the same? The paradoxes of ‘tailoring’ in education quasi - markets

children.: Education-entertainment-advertising. Buckingham: Open University Press . Klenowski, V . (2009) . Public education matters: Reclaiming public education for the common good in a global era . The Australian Educational Researcher, 36(1), 1-25. Lingard, B . (2010) . Policy borrowing, policy learning: Testing times in Australian schooling. Critical Studies in Education, 51(2), 129-147. Lipman, P . (2011) . The new political economy of urban education: Neoliberalism, race, and the right to the city New York: Routledge

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