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Aspects of anthropomorphism in food advertising

Bibliografie: Aaker, Jennifer L., Art. Dimensions of Brand Personality , in Rev. Journal of Marketing Research, nr. 34 (3) , American Marketing Association, 1997. Blackston, Max, Cap. Beyond Brand Personality: Building Brand Relationships , in Vol. Brand Equity and Advertising: Advertising‟s Role in Building Strong Brands, Editors D. A. Aaker & A. L. Biel, Lawrence Erlbaum Associates, Hillsdale, New Jersey, 1993. Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J., Art. Personification in Advertising. Using a Visual Metaphor to

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