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Aspects of anthropomorphism in food advertising

Bibliografie: Aaker, Jennifer L., Art. Dimensions of Brand Personality , in Rev. Journal of Marketing Research, nr. 34 (3) , American Marketing Association, 1997. Blackston, Max, Cap. Beyond Brand Personality: Building Brand Relationships , in Vol. Brand Equity and Advertising: Advertising‟s Role in Building Strong Brands, Editors D. A. Aaker & A. L. Biel, Lawrence Erlbaum Associates, Hillsdale, New Jersey, 1993. Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J., Art. Personification in Advertising. Using a Visual Metaphor to

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Psychological Contract, Internal Branding and Employee Turnover in an IT Company

References Amado, A., Cortez, P., Rita, P., & Moro, S. (2018). Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis. European Research on Management and Business Economics, 24 (1), 1-7. Blumenthal, D. (2001). Internal branding: Does it improve employees’ quality of life?. Institute for Brand Leadership. Coyle-Shapiro, J. A., & Morrow, P. C. (2006). Organizational and client commitment among contracted employees. Journal of Vocational Behavior, 68(3), 416-431. Devasthali, T. (2015). An

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