Search Results

1 - 3 of 3 items :

  • behavioral advertising x
  • Theoretical Frameworks and Disciplines x
Clear All
Poster, Poster on the Wall, Do you Really Mean It All?
Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns

-214. John Benjamins Publishing Company. Elleström, Lars. 2010. The Modalities of Media: A Model for Understanding Intermedial Relations. In Lars Elleström (ed.), Media Borders, Multimodality and Intermediality 11-48. Hound- mills, Basingstoke and Hampshire: Palgrave MacMillan. Forceville, Charles. 1996. Pictorial Metaphor in Advertising. Routledge. Forceville, Charles and Eduardo Urios-Aparisi (eds.). 2009. Multimodal Metaphor . Applications in Cognitive Linguistics, Vol. 11. Berlin: Mouton de Gruyter. Gibbons, Alison. 2012. Multimodality

Open access
Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors

References Bounegru, L., &Forceville, C. (2011): Metaphors in editorial cartoons representing the global financial crisis. Journal of Visual Communication, 10, 209–229. Carroll, N. (1994). Visual Metapho’. In J. Hintikka (ed.), Aspects of Metaphor (pp. 189–218).Dordrecht: Kluwer. Cook, G. (2001). The Discourse of Advertising (2 nd ed.). Routledge. Croft, W. (1993). The Role of Domains in the Interpretation of Metaphors and Metonymies, Cognitive Linguistics, 4, 335–370. Dirven, R. (2009). Metonymy and metaphor: Different

Open access
Advertising As A Reflection of Culture in Foreign Language Teaching

. Prieiga per internetą: Babocká, M. (2016). Visual advertisements: a tool for English language teaching? Journal of Language and Cultural Education. 4 (2), p. 118– 137. doi: 10.1515/jolace-2016-0020. Bendrieji Europos kalbų mokymosi, mokymo ir vertinimo metmenys (2008). Vilnius: Firidas. Bieberly, Clifford. (2013). Television Advertisements as a Window on Culture for Teaching English as a Second Language. Procedia. Social and Behavioral Sciences , 106. doi: 10.1016/j

Open access