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Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors

References Bounegru, L., &Forceville, C. (2011): Metaphors in editorial cartoons representing the global financial crisis. Journal of Visual Communication, 10, 209–229. Carroll, N. (1994). Visual Metapho’. In J. Hintikka (ed.), Aspects of Metaphor (pp. 189–218).Dordrecht: Kluwer. Cook, G. (2001). The Discourse of Advertising (2 nd ed.). Routledge. Croft, W. (1993). The Role of Domains in the Interpretation of Metaphors and Metonymies, Cognitive Linguistics, 4, 335–370. Dirven, R. (2009). Metonymy and metaphor: Different

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Advertising As A Reflection of Culture in Foreign Language Teaching

. Prieiga per internetą: Babocká, M. (2016). Visual advertisements: a tool for English language teaching? Journal of Language and Cultural Education. 4 (2), p. 118– 137. doi: 10.1515/jolace-2016-0020. Bendrieji Europos kalbų mokymosi, mokymo ir vertinimo metmenys (2008). Vilnius: Firidas. Bieberly, Clifford. (2013). Television Advertisements as a Window on Culture for Teaching English as a Second Language. Procedia. Social and Behavioral Sciences , 106. doi: 10.1016/j

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