Search Results

1 - 10 of 14 items :

  • behavioral advertising x
  • International Law, Foreign Law, Comparative Law x
Clear All
Attitudes Towards the Use of Social Media as a Tool for Marketing

Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour. International Journal of Internet Marketing and Advertising, 8(2), 102-124.

Open access
“To Promote the General Welfare”: Addressing Political Corruption in America

discipline political misbehavior through frequent elections, and the limited scope of government itself would help to suppress corruption. Successful candidates for congressional seats have some combination of the following characteristics: expertise in campaign strategy and operations, high levels of name recognition, sufficient funding to purchase advertising and other campaign resources, local support groups (e.g., parties or interests) willing to help with canvassing, and positions on high-salience issues that are consistent with those of a majority of voters in the

Open access
Fascism-lite in America (or The Social Ideal of Donald Trump)

never mentioned, when we heard this case. It was the dominance of advertising, not only in elections but also in the formation of political opinion, in the United States of America...”. Cf . Harper v. Canada (Attorney General) [2004] 1 SCR 827. Unlimited election expenditures by anyone, like Trump, diminish other people’s freedom. Other people’s voices are drowned out in scarce media resources by those with the deepest pockets. This may be changing through the internet, which could allow an essentially unlimited supply of discourse so long as network monopolies on

Open access
The Holmes Truth: Toward a Pragmatic, Holmes-Influenced Conceptualization of the Nature of Truth

, Brandenburg v. Ohio, 395 U.S. 444 (1969). obscenity, Miller v. California, 413 U.S. 15 (1973). and advertising regulation, Central Hudson Gas & Electric v. Public Service Comm., 447 U.S. 557 (1980). for example, but has not constructed a consistent approach to evaluating matters of truth and falsity, and their merits as contributors to communication in a democratic society. Such a concern has been highlighted in relatively recent decisions as justices have devoted portions of opinions to justifications of protections of truth and reciprocal concerns regarding falsity

Open access
The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

. Assael, H. (1998). Costumer Behavior and Marketing Action. (6th ed.). Cincinnati: South Western Collage Publishing. Assegaf, F. (2013). The Effect of Advertising on Consumer Decision Making Through Brand Awareness. Journal EMBA, 1, 866-874. Dawes, J. R. (2000). Disloyalty: a closer look at non-loyals. Journal of Consumer Marketing, 17(6), 538-549. Dewi, W. (2008). The Effects of Motivation and Consumer Attitudes Toward Purchase Decision of Honda Motor in West Surabaya Region. journal of Economics 10(1), 30

Open access
Communication as a Marketing Strategy: Cross-cultural Analysis of Young People from Mexico and Colombia Based on Demographic Segmentation

. (2015). Determination of the Impact of Spokesperson on Advertising Effectiveness. International Journal of Management, Accounting and Economics, 2 (8), 810-822 Grunig, J. E., & Hunt, T. T. (1994). Public Relations Techniques . Belmont, USA: Wadsworth Publishing Co Inc. Harlow, R. F. (1976). Building a Public Relations Definition. Public Relations Review 2 (4), 34-42 Hayta, A. B. (2013). A study on the of effects of social media on young consumers' buying behaviors. European journal of research on education . Special Issue: Human Resource

Open access
Mobile Commerce Switching Intentions in Thai Consumers

mobile internet. International Journal of Advertising, 28(3), 439-472. Okazaki, S., & Mendez, F. (2013). Exploring convenience in mobile commerce: Moderating effects of gender. Computers in Human Behavior, 29(3), 1234-1342. Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers' channel-switching behavior using the theory of planned behavior. Journal of Retailing and Consumer Services, 18(4), 311-321. Solomon, M. R., Bamossy, G. J., Askegaard, S. T., & Hogg, M. K. (2013). Consumer behaviour: A European

Open access
The Impact of Industry Variables on Company`s Performance

-452 Ferguson, J. M. (1974). Advertising and Competition: Theory, Measurement, Fact.cambrige. Ballinger Publisher Flanagan, R., Jewell, C.A., Ericsson, S., & Henricsson, P. (2005). Measuring construction competitiveness in selected countries, Final Report. The Research Team at the University of Reading. Hofer, C. (1975). Toward a contingency theory of strategy. Academy of Management Journal, December, pp. 784-810. K’Obonyo, P. (2004) Strategic Orientation and Export Behaviour of Small Enterprises: a Conceptual Synthesis in

Open access
Progressivity Punggawa-Sawi in Sustaining Flying Fish Resources on Culture Patorani Takalar District South Sulawesi Indonesia

. Jakarta. Decaux, E. 2008. The definition of traditional sanctions: their scope and characteristics. Public Law at the University Panthe´on-Assas Paris II. International Review of The Red Cross. Volume 90 Number 870 June 2008. P.249-257. Fatchan, Ach. 2013. Qualitative Research methods: Qualitative Research 10 Step Approach Construction and Etnography. Malang: UM Press. Galla, A. 2001. Guidebook For The Participation of Young People In Heritage Conversation. Hall and Jones Advertising. Brisbane. Keraf, A

Open access
An Exploratory Study on the Dimensions that Motivate the Attitudes of Young Consumers to the Consumption of Luxury Products

References Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. Ajzen, I. (2001). Nature and operation of attitudes. Annual review of psychology, 52(1), 27-58. Ajzen, I., & Fishbein, M. (2004). Questions raised by a reasoned action approach: comment on Ogden (2003). Health Psychology Copyright, 23(4), pp. 431- 434. Allen, M. W. (2008). The direct and indirect influences of human values on consumer choices. 341 pages. Thesis

Open access