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How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?

. Qualitex Co. v Jacobson Products Co., 514 U.S. 159 (1995) 162. 3. Papers Arvidsson A, ‘Brand Value’ (2006) 13 Brand Management 188. Beebe B, (2005) Search and Persuasion in Trademark Law (2005) 103 Michigan Law Review 2030. Bradford KD & Desrochers DM, ‘The use of scents to influence consumers: The sense of using scents to make cents’ (2009) 90 Journal of Business Ethics 141-153. Brown R jr, ‘Advertising and the Public Interest: Legal Protection of Trade Symbols’ (1948) 57 Yale Law Journal

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Information Warfare on Social Media: A Brand Management Perspective

-Soviet Affairs 31(3) (2015): 224–249. 22. Erkan, Ismail, and Chris Evans. “The Influence of eWOM in Social Media on Consumers’ Purchase Intentions: An Extended Approach to Information Adoption.” Computers in Human Behavior 61 (2016): 47–55. 23. Fournier, Susan, and Jill Avery. “The Uninvited Brand.” Business Horizons 54(3) (2011): 193–207. 24. French, Alan, and Gareth Smith. “Measuring Political Brand Equity: A Consumer Oriented Approach.” European Journal of Marketing 44(3-4) (2010): 460–477. 25. Gaines-Ross, Leslie. “Reputation Warfare

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Attitudes Towards the Use of Social Media as a Tool for Marketing

Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour. International Journal of Internet Marketing and Advertising, 8(2), 102-124.

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“To Promote the General Welfare”: Addressing Political Corruption in America

discipline political misbehavior through frequent elections, and the limited scope of government itself would help to suppress corruption. Successful candidates for congressional seats have some combination of the following characteristics: expertise in campaign strategy and operations, high levels of name recognition, sufficient funding to purchase advertising and other campaign resources, local support groups (e.g., parties or interests) willing to help with canvassing, and positions on high-salience issues that are consistent with those of a majority of voters in the

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Fascism-lite in America (or The Social Ideal of Donald Trump)

never mentioned, when we heard this case. It was the dominance of advertising, not only in elections but also in the formation of political opinion, in the United States of America...”. Cf . Harper v. Canada (Attorney General) [2004] 1 SCR 827. Unlimited election expenditures by anyone, like Trump, diminish other people’s freedom. Other people’s voices are drowned out in scarce media resources by those with the deepest pockets. This may be changing through the internet, which could allow an essentially unlimited supply of discourse so long as network monopolies on

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The Holmes Truth: Toward a Pragmatic, Holmes-Influenced Conceptualization of the Nature of Truth

, Brandenburg v. Ohio, 395 U.S. 444 (1969). obscenity, Miller v. California, 413 U.S. 15 (1973). and advertising regulation, Central Hudson Gas & Electric v. Public Service Comm., 447 U.S. 557 (1980). for example, but has not constructed a consistent approach to evaluating matters of truth and falsity, and their merits as contributors to communication in a democratic society. Such a concern has been highlighted in relatively recent decisions as justices have devoted portions of opinions to justifications of protections of truth and reciprocal concerns regarding falsity

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The Nordic model of taxation and its influence in North America: Image and Reality

consistently enough (especially items i and ii) to constitute a coherent model and be perceived as such in other European and non-European countries. While academics emphasize economic and social policy, Nordic countries are also identified with various behavioral or cultural traits, including a high degree of women’s equality, progressive environmental policy, and a culture of innovation, especially in design and high technology (high-tech) ( Hilson (2008) ). Although these concerns are genuine, they have also been marketed very aggressively, with locally based

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Consumer Involvement in the Purchasing Process: Consciousness of the Choice

References Atkinson, L., & Rosenthal, S. (2014). Signaling the Green sell: the influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advert , (43), 33-45. [Accessed 20.03.2019]. Available from Internet: https://doi.org/10.1080/00913367.2013.834803 . Biswas, A., & Roy, M. (2015). Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production , (87), 463–468. Cerri, J., Testa, F., & Rizzi, F. (2018). The more I care, the less I

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The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

. Assael, H. (1998). Costumer Behavior and Marketing Action. (6th ed.). Cincinnati: South Western Collage Publishing. Assegaf, F. (2013). The Effect of Advertising on Consumer Decision Making Through Brand Awareness. Journal EMBA, 1, 866-874. Dawes, J. R. (2000). Disloyalty: a closer look at non-loyals. Journal of Consumer Marketing, 17(6), 538-549. Dewi, W. (2008). The Effects of Motivation and Consumer Attitudes Toward Purchase Decision of Honda Motor in West Surabaya Region. journal of Economics 10(1), 30

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