Search Results

1 - 5 of 5 items :

  • behavioral advertising x
  • Energy Harvesting and Conversion x
Clear All
The influence of personality types on the impulsive buying behavior of a consumer

Individual Differences, 21(2), 303-307 Gohary, A.; Hanzaee, K.H. (2014). Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis, Arab Economics and Business Journal, 9, 166-174 Gunter, B.; Furnham, A. (2014). Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics, Routledge, London, New York Haugtvedt, C.P.; Petty, R.E.; Cacioppo, J.T. (1992). Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior

Open access
Millennials between consumer ethnocentrism and attitudes towards local campaigns

). Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Thousand Oaks, CA: Sage Publications. DIMA, A.M., HADAD, S., & CANTARAGIU, R. (2016). A conceptual analysis of business-university knowledge transfers in the energy field. ENERGY, CLIMATE CHANGE AND SUSTAINABILITY , 201-207. Durvasula, S., Andrews, C. J. and Netemeyer, R. G. (1997). A cross-cultural comparison of consumer ethnocentrism in the United States and Russia. Journal of International Consumer Marketing, 9(4), 73–84. Ger, G. (1999). Localizing in the Global

Open access
Public health management: life expectancy and air pollution

.11.217 . Fotourehchi, Z., (2016). Health effects of air pollution: An empirical analysis for developing countries. Atmospheric Pollution Research , Volume 7, Issue 1, January 2016, pp. 201-206, ISSN 1309-1042, . Gîrboveanu, S. R., Crăciun L., & Meghişan G.-M., (2012). The Role of Advertising In The Purchase Decision Process. Analele Universităţii din Oradea , 897. Marcu, N., Meghisan, G. M., & Ciobanu, M. C. (2015). Research on Romanian Labour Market Dynamics. Revista de chimie , 66(9), 1540-1544. Marcu, N. & Meghișan

Open access
New ways of interacting with culture consumers through cultural services marketing using Big Data and IoT

.1080/10253866.2017.1331910. Behnam, R., Arabghalizi, T. & Brambilla, M. (2017). Analysis of online user behavior for art and culture events. Computer Science, 219-236. Retrieved from DOI 10.1007/978-3-319-66808-6_15. Blythe, J. (2005), Essentials of Marketing - Third Edition. Essex: Prentice Hall, pp 44-121. Bowman, M., Krotov, V. & Alharthi, A. (2017), Addressing barriers to Big Data. Business Horizons, 60(3), 287-290. Retrieved from 10.1016/j.bushor.2017.01.002. Cejdo, R. & Rodigruez-Gutierrez, P. (2016), An assessment model for business

Open access
Achieving strategic agility through business model innovation. The case of telecom industry

References Alpkan, L., & Gemici, E. (2016). Disruption and Ambidexterity: How innovation strategies evolve?. Procedia-Social and Behavioral Sciences, 235, 782-787. Asimakopoulos, G., & Whalley, J. (2017). Market leadership, technological progress and relative performance in the mobile telecommunications industry. Technological Forecasting and Social Change, 123, 57-67. Battistella, C., De Toni, A. F., De Zan, G., & Pessot, E. (2017). Cultivating business model agility through focused capabilities: A multiple

Open access